Quality and quantity matters. You have to put the leg work and get creative to get ranked. If it doesn't work the first time, try something else. If it doesn't work the second time, try something else. Ranking has no exact steps to success, you just have to keep learning and trying.
Quality -- getting exposure on high ranking websites like Reddit, Facebook, etc.
Quantity -- getting exposure by being spread around social media websites, message boards, word of mouth, etc. Alternatively, utilizing your own or other PBNs.