Haven't done SEO in 2 - 3 years so excuse my silly questions. I'm working on my website. For the index page so far I have this: - 300 to 400 words of text with my main keyword 2 to 3 times in it - 5 H2 titles, including a slogan placed fairly high on the page. Is 5 H2 tags too much? - Meta tags inc. title - Images in a slider, all with alt - Logo with alt Now the next thing I'm struggling with is I'd like to place an H1 on the index page as well but there really isn't a logical place to put it. How do you guys go about this? There's just some templates that don't have the structure to logically place a keyword H1 anywhere. Can I leave it out? Should I place it somewhere below the H2's? Should I put the entire slogan in H1 instead of a single KW somewhere? Or would it be ok to replace, say 2 H2's with H1's? Another question: the meta data (apart from Title ofc) can be the same on every page, right? Or is it better to change the meta description on contact page to something related to contacting me? Sorry for the messy post, help appreciated.