You don't necessarily have to post every day; you can post whenever you feel like it, just make sure the post or video is complete and engaging for viewers.
I have actually fared better concentrating on consistency rather than quantity. It always proves more effective to post a good one or two posts daily than to be overly frequent just to be active.
Whatever your goal for posting on Facebook—whether it’s to make sales or gain views—you don’t necessarily have to post a large number of times throughout the day.
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