FB Ads (Pixel) - How do I get a good Pixel Lookalike?

maxcrter

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Hi, I am running FB ads for gambling industry and I need to find the good pixel lookalike.
Do you have any suggestions on how I could perhaps get a good lookalike without burning so much money at first?

And how do I "get" this lookalike? Do I just patch in my pixel to landing page and pixel will find the lookalike by itself?

Thank you!
 
WHAT IS A PIXEL?
A pixel is essentially a tracking code that is installed on a landing page or website. I run ads so it's more suitable to install it in ldp because currently FB limits me to only 8 events so I'm optimizing but on the website there are really too many buttons and many events are very difficult. The difficulty is measurement
When you install Pixel into ldp, when customers interact anywhere, pixel will record all events that take place on this ldp including: where did they surf, what button did they click, Buy or Don't buy anything or just watch and exit. The Pixel will save all that data so that when you sell a similar product later, we can retarget people who visited through the Pixel.

STATUS?
Pixel operation is only simple and useful when it is taught intelligently. That means you'll be feeding it a lot of data; Allow more people to access ldp so your pixel can learn more, including what an object is, who it is, and how it behaves.
Pixels are becoming smarter like big data itself. Instead of using Facebook's big data, I create my own big data, then operate and get data from it. If it were mine it would be more accurate.

IS PIXEL'S MACHINE LEARNING IMPORTANT?
Usually when people run conversion ads there is a process called a machine process. The machine learning process will take place in 50 events and after 7 days, meaning within these 7 days you must achieve 50 events. If you don't set 50 events, the machine learning process won't be completed and the Pixel will be stupid and not helpful for future advertising.
When there are 50 events, Facebook will evaluate this pixel to know who its customer file is and who the target audience is. It will parse it out and distribute accordingly. After 50 events, advertising costs will certainly be cheaper, although they may not be cheap, but there will be more stable distribution and better conversion rates.
Pixel machine learning is extremely important. It's not the same as traffic, likes, or messages, but pixel machine learning is the process by which sub-pixels record user data. Use and create appropriate customer files.
 
WHAT IS A PIXEL?
A pixel is essentially a tracking code that is installed on a landing page or website. I run ads so it's more suitable to install it in ldp because currently FB limits me to only 8 events so I'm optimizing but on the website there are really too many buttons and many events are very difficult. The difficulty is measurement
When you install Pixel into ldp, when customers interact anywhere, pixel will record all events that take place on this ldp including: where did they surf, what button did they click, Buy or Don't buy anything or just watch and exit. The Pixel will save all that data so that when you sell a similar product later, we can retarget people who visited through the Pixel.

STATUS?
Pixel operation is only simple and useful when it is taught intelligently. That means you'll be feeding it a lot of data; Allow more people to access ldp so your pixel can learn more, including what an object is, who it is, and how it behaves.
Pixels are becoming smarter like big data itself. Instead of using Facebook's big data, I create my own big data, then operate and get data from it. If it were mine it would be more accurate.

IS PIXEL'S MACHINE LEARNING IMPORTANT?
Usually when people run conversion ads there is a process called a machine process. The machine learning process will take place in 50 events and after 7 days, meaning within these 7 days you must achieve 50 events. If you don't set 50 events, the machine learning process won't be completed and the Pixel will be stupid and not helpful for future advertising.
When there are 50 events, Facebook will evaluate this pixel to know who its customer file is and who the target audience is. It will parse it out and distribute accordingly. After 50 events, advertising costs will certainly be cheaper, although they may not be cheap, but there will be more stable distribution and better conversion rates.
Pixel machine learning is extremely important. It's not the same as traffic, likes, or messages, but pixel machine learning is the process by which sub-pixels record user data. Use and create appropriate customer files.
How do I create my own big data? I have the data of my "members", but how do I input them so that Pixel could learn from this data?

Should I create a custom audience first and then connect my Pixel from Day 1 of running my ads until Day 7?
Or should I connect pixel on Day 8 - 14 when I find a "better" conversion rate from one of my ad accounts?

I'm afraid if I connect my Pixel directly to my landing page, these "bots/admins" who aren't my customers usually just come in the website, and hop off. Afraid Pixel would identify these join and leave people and grab these "bots/admins" along with the real audience into its data.

How is this events counted? Is 1 "button click" in my landing page = 1 event?

Thank you so much!
 
Last edited:
Sadly there isn't a pixel look- alike.
WHAT IS A PIXEL?
A pixel is essentially a tracking code that is installed on a landing page or website. I run ads so it's more suitable to install it in ldp because currently FB limits me to only 8 events so I'm optimizing but on the website there are really too many buttons and many events are very difficult. The difficulty is measurement
When you install Pixel into ldp, when customers interact anywhere, pixel will record all events that take place on this ldp including: where did they surf, what button did they click, Buy or Don't buy anything or just watch and exit. The Pixel will save all that data so that when you sell a similar product later, we can retarget people who visited through the Pixel.

STATUS?
Pixel operation is only simple and useful when it is taught intelligently. That means you'll be feeding it a lot of data; Allow more people to access ldp so your pixel can learn more, including what an object is, who it is, and how it behaves.
Pixels are becoming smarter like big data itself. Instead of using Facebook's big data, I create my own big data, then operate and get data from it. If it were mine it would be more accurate.

IS PIXEL'S MACHINE LEARNING IMPORTANT?
Usually when people run conversion ads there is a process called a machine process. The machine learning process will take place in 50 events and after 7 days, meaning within these 7 days you must achieve 50 events. If you don't set 50 events, the machine learning process won't be completed and the Pixel will be stupid and not helpful for future advertising.
When there are 50 events, Facebook will evaluate this pixel to know who its customer file is and who the target audience is. It will parse it out and distribute accordingly. After 50 events, advertising costs will certainly be cheaper, although they may not be cheap, but there will be more stable distribution and better conversion rates.
Pixel machine learning is extremely important. It's not the same as traffic, likes, or messages, but pixel machine learning is the process by which sub-pixels record user data. Use and create appropriate customer files.

This guy explains pixels quite accurately .
 
Facebook Pixel is a piece of JavaScript code provided by Facebook for advertisers to embed on their websites. This code helps you track user activity on your website, gather crucial information about them, and create custom audience files specific to your advertising campaigns. Pixel operates by sending user behavior data back to Facebook, enabling you to gain a better understanding of your customers. This, in turn, serves the purpose of promoting your advertising campaigns.

Pixel operates by sending user behavior data back to Facebook, enabling you to gain a better understanding of your customers. This, in turn, serves the purpose of promoting your advertising campaigns.
Setting up Facebook Pixel is not complicated. You just need to follow these steps:

  • Access the Facebook Events Manager Pixel. (Log in to Facebook Ads Manager -> Pixel)
  • Create a new pixel or use an existing one if you already have one.
  • Copy the Pixel code and paste it into your website between the <head> and </head> tags. If you’re not familiar with coding, you can install a plugin to easily insert the Pixel code into the header section.
  • Check if Pixel is functioning correctly using the Facebook Pixel Helper tool.
 
Facebook Pixel is a piece of JavaScript code provided by Facebook for advertisers to embed on their websites. This code helps you track user activity on your website, gather crucial information about them, and create custom audience files specific to your advertising campaigns. Pixel operates by sending user behavior data back to Facebook, enabling you to gain a better understanding of your customers. This, in turn, serves the purpose of promoting your advertising campaigns.

Pixel operates by sending user behavior data back to Facebook, enabling you to gain a better understanding of your customers. This, in turn, serves the purpose of promoting your advertising campaigns.
Setting up Facebook Pixel is not complicated. You just need to follow these steps:

  • Access the Facebook Events Manager Pixel. (Log in to Facebook Ads Manager -> Pixel)
  • Create a new pixel or use an existing one if you already have one.
  • Copy the Pixel code and paste it into your website between the <head> and </head> tags. If you’re not familiar with coding, you can install a plugin to easily insert the Pixel code into the header section.
  • Check if Pixel is functioning correctly using the Facebook Pixel Helper tool.
Sadly there isn't a pixel look- alike.


This guy explains pixels quite accurately .
Should I create a custom audience first and then connect my Pixel from Day 1 of running my ads until Day 7?
Or should I connect pixel on Day 8 - 14 when I find a "better" conversion rate from one of my ad accounts?

I'm afraid if I connect my Pixel directly to my landing page, these "bots/admins" who aren't my customers usually just come in the website, and hop off. Afraid Pixel would identify these join and leave people and grab these "bots/admins" along with the real audience into its data.
 
To "get" your lookalike audience, you need to set up a Facebook pixel on your website or landing page. Pixels allow Facebook to track user behavior and interactions on your website. Once the pixel is installed, you can create Custom Audiences based on pixel events (e.g. page view, add to cart, or purchase). Facebook will use this Custom Audience to create Lookalike Audience.
 
To "get" your lookalike audience, you need to set up a Facebook pixel on your website or landing page. Pixels allow Facebook to track user behavior and interactions on your website. Once the pixel is installed, you can create Custom Audiences based on pixel events (e.g. page view, add to cart, or purchase). Facebook will use this Custom Audience to create Lookalike Audience.
What does 50 events like the above mentioned? How do I trigger 50 events? Does this mean 50+ interactions to my website?
 
What does 50 events like the above mentioned? How do I trigger 50 events? Does this mean 50+ interactions to my website?
To trigger 50 events, it means you need to accumulate a minimum of 50 interactions or actions that are tracked by the Facebook pixel on your website. These interactions can include page views, purchases, add to cart actions, registration, or any other events that you have set up in your pixel.
 
To trigger 50 events, it means you need to accumulate a minimum of 50 interactions or actions that are tracked by the Facebook pixel on your website. These interactions can include page views, purchases, add to cart actions, registration, or any other events that you have set up in your pixel.
I heard people are mentioning about the essential need of “Thank you” page for “Final Leads”

But what I know is that the “Leads” should go to the “Register” button, should we have 2?
 
If your main goal is to collect registration information from users and the registration process has only one step (users provide information on the registration form), you only need a single "Register" button . After the user submits the form, you can redirect them to a "Thank You" page to confirm successful registration.
 
If your main goal is to collect registration information from users and the registration process has only one step (users provide information on the registration form), you only need a single "Register" button . After the user submits the form, you can redirect them to a "Thank You" page to confirm successful registration.
How does this redirection and the “thankyou” page help get better conversion?

What if the registration process have more than 1 step?
They have to fill in data first and etc after hitting “Register” button, there’s a final “Join now” button after all data has bern filled.
 
Having a redirection to a "thank you" page after the registration process or after users have completed a desired action can help improve conversion in a few ways:

- Confirmation and Gratification: The "thank you" page provides a visual confirmation to users that their action was successful. It assures them that their registration or submission went through, which helps build trust and satisfaction.

- Next Steps and Information: The "thank you" page can provide users with relevant information or next steps. For example, you can provide details about what they can expect next, any additional actions they need to take, or important information related to their registration. This helps guide users and keeps them engaged with your process.

- Upsell and Cross-sell Opportunities: The "thank you" page can be an ideal place to offer additional products, services, or resources related to the action they just completed. It allows you to present relevant upsell or cross-sell opportunities while the user is still actively engaged.
 
Having a redirection to a "thank you" page after the registration process or after users have completed a desired action can help improve conversion in a few ways:

- Confirmation and Gratification: The "thank you" page provides a visual confirmation to users that their action was successful. It assures them that their registration or submission went through, which helps build trust and satisfaction.

- Next Steps and Information: The "thank you" page can provide users with relevant information or next steps. For example, you can provide details about what they can expect next, any additional actions they need to take, or important information related to their registration. This helps guide users and keeps them engaged with your process.

- Upsell and Cross-sell Opportunities: The "thank you" page can be an ideal place to offer additional products, services, or resources related to the action they just completed. It allows you to present relevant upsell or cross-sell opportunities while the user is still actively engaged.
What if my registration process have 2 more buttons to complete the registration?
 
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