WHAT IS A PIXEL?
A pixel is essentially a tracking code that is installed on a landing page or website. I run ads so it's more suitable to install it in ldp because currently FB limits me to only 8 events so I'm optimizing but on the website there are really too many buttons and many events are very difficult. The difficulty is measurement
When you install Pixel into ldp, when customers interact anywhere, pixel will record all events that take place on this ldp including: where did they surf, what button did they click, Buy or Don't buy anything or just watch and exit. The Pixel will save all that data so that when you sell a similar product later, we can retarget people who visited through the Pixel.
STATUS?
Pixel operation is only simple and useful when it is taught intelligently. That means you'll be feeding it a lot of data; Allow more people to access ldp so your pixel can learn more, including what an object is, who it is, and how it behaves.
Pixels are becoming smarter like big data itself. Instead of using Facebook's big data, I create my own big data, then operate and get data from it. If it were mine it would be more accurate.
IS PIXEL'S MACHINE LEARNING IMPORTANT?
Usually when people run conversion ads there is a process called a machine process. The machine learning process will take place in 50 events and after 7 days, meaning within these 7 days you must achieve 50 events. If you don't set 50 events, the machine learning process won't be completed and the Pixel will be stupid and not helpful for future advertising.
When there are 50 events, Facebook will evaluate this pixel to know who its customer file is and who the target audience is. It will parse it out and distribute accordingly. After 50 events, advertising costs will certainly be cheaper, although they may not be cheap, but there will be more stable distribution and better conversion rates.
Pixel machine learning is extremely important. It's not the same as traffic, likes, or messages, but pixel machine learning is the process by which sub-pixels record user data. Use and create appropriate customer files.