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[FB Ads 2019] KPIs, Testing & Scaling Rules You Should NEVER Violate!

Discussion in 'Facebook' started by slickbrick, Mar 7, 2019.

  1. slickbrick

    slickbrick Regular Member

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    Marketing Agency Owner and Ecommerce Passionate
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    What's up?

    I own 2 digital marketing agencies.

    One that helps service businesses get more customers via an automatic funnel and increase the medium value per client through continuity programs.

    One that I just opened that will focus solely on helping e-commerce brands (selling particular products which solve problems) position themselves as an authority in their niche via education-based digital marketing.

    Having to manage large and smaller budgets, based on the economical possibilities of the client, I noticed commonalities between the campaigns I ran and scaling techniques that, if violated, can really mess up the Facebook algorithm and throw your money into the toilet.
    (My toilet is huge plus I have a bathtub which can handle 8 people, so if you ever feel the need to waste some money, I'll send you my address)

    THE ONLY KPIs YOU SHOULD PAY ATTENTION TO:

    - Impressions

    - Clicks

    - CTR (Click Through Rate) **Influenced by 2 things: Image/Graphic which is the "stopper" and Copy which influences the decision to click

    - CPM (cost per thousand) and Relevance **This data will tell you how your audience is reacting and receives your offer

    - Results (based on objective) **Traffic Campaign->Clicks - Conversion Campaign->Conversions

    - CPR (cost per result, based on objective) ** Conversions-> CostPerConversion - Clicks ->CPC

    - Frequency (I noticed that the sweet spot is around 4.00, if you show your ads too much you will lose the chance to ever sell and just piss them off, don't Tai Lopez or Wix people)

    - Reaction (this will tell you how your ad is being received on Facebook)

    - Website Actions **Ex: Number of conversions in a Conversion Campaign

    - Cost Per Conversion **This is based on the effectiveness of your Landing Page


    TESTING RULES:

    - Start with 1 audience at a time (don't over target at the beginning)

    - Start with 5$/day per adset

    - Test Copy n1 with Image n1 with Audience 1

    - TEST 1 VARIABLE AT A TIME AND DON'T THROW YOUR MONEY TO THE TOILET

    EX: 1st Adset = Audience1 - Copy1 - Image1
    2nd Adset = Audience1 - Copy1 - Image2
    3rd Adset = Audience1 - Copy2 - Image1
    And so on...

    - When testing, leave the adset running for 24 to 48 hours before taking a decision to either kill it or scale it, don't think with your balls, your brain is bigger!

    - Review your KPIs

    - Eliminate losers


    SCALING RULES:

    - When you've identified a winning adset scale the budget to +5 to max 20% every 24hours, don't go over 22%, I tested it a million times. IT WILL MESS UP THE ALGORITHM!

    - If you wanna scale faster, duplicate your adset maintaining the same budget

    - If you need to change anything in your adset ALWAYS DUPLICATE IT AND APPLY CHANGES TO THE NEW ONE.

    DON'T EVER APPLY CHANGES TO AN ADSET WHILE IT'S RUNNING, YOU WILL THROW YOUR MONEY TO THE TOILET


    The end.

    I'm sure this will help a lot of people. So if you have any questions just hit me up.




    **ATTENTION**
    Due to the increase of clientele I got in the last 2 months I'm having trouble handling all the work, so I'm going to need some help.

    Right now it's me, strategist - chief copywriter - salesman, one person that manages the advertising (Linkedin and Facebook) and one that designs Pages and Funnels in ClickFunnels and Wordpress.

    **I'm looking for:

    1 Facebook advertising monster for the Italian Market and 1 for the English speaking market

    1 ClickFunnels Designer for the Italian Market and 1 for the English speaking market

    Hit me up here if you're interested and we can talk via Zoom.
    I will talk in a couple of hours with a guy from here that has an agency.
     
    • Thanks Thanks x 19
  2. godknowseverything

    godknowseverything Regular Member

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    Comprehensive Guide so far! Thanks
     
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  3. Mr. Jack

    Mr. Jack Jr. VIP Jr. VIP

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    This is amazing!
     
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  4. Ands

    Ands Newbie

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    Great content!

    I run a Facebook Ads Agency myself here in the States. We are based out of Los Angeles and specialize in Ecommerce geared ads.

    Would be more than glad to speak with you in regards to the italian market/english market as I will be venturing out to the Florence market soon to assist a close friend of mine who runs multiple companies out there.
     
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  5. zombieofzombia

    zombieofzombia Newbie

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    very interesting, thx!
     
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  6. DmitryM

    DmitryM Newbie

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    good tips, thank you man
     
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  7. raidenlp

    raidenlp Newbie

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    Thanks for the tips,

    btw if you're interested to work in spain market just PM me, i have an agency too.
     
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  8. slickbrick

    slickbrick Regular Member

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    Thank you for your interest!

    Right now I'm not focused into expanding to Spain but the Spanish market it's something that interests me for the future 100%!
     
  9. kid1810

    kid1810 Regular Member

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    Just 1 question:

    If I am keep running and scaling the winning, should I add another ad set for further testing? Or should I stop the wining and duplicate it to another campaign to do more test?

    Thanks
     
  10. pm18

    pm18 Registered Member

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    which niche are you in? i have sort of an agency as well, (running an it agency and starting with a fb ads one) it would be nice to connect! :)
     
  11. YanYevrahZemog

    YanYevrahZemog Newbie

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    Are you still looking for someone to help you manage the English Markets?
     
  12. slickbrick

    slickbrick Regular Member

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    Sorry dude, I didn't see this till now.

    You should never stop testing after you find a winning combo

    Ecom, Medical and service providers.

    I'm currently looking for a ClickFunnels designer
     
  13. Ikls

    Ikls Registered Member

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    good tips, thank u!
     
  14. slickbrick

    slickbrick Regular Member

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    You got it brother