If you use Woocommerce instead of Shopify or have clients that do, you know how boring is to setup the Pixel to track events and conversions... I know I did, so I started looking at paid plugins... Tried Pixelyoursite, which is "ok", but doesn't justify the 200€ expense. I started searching in the Adespresso forum and found a plugin that does what Pixelyoursite does, but way better... And it's FREE and not so known. It's called Pixel Caffeine, it's a one click pixel tracker. It integrates automatically with Woocommerce and you can even setup custom audiences and conversions from there... It's easier than doing that in business manager. Give it a try! I didn't see a lot of people recommending it.