Favorite book on SEO?

Hi,
I started IM last year and only focused on social media to get traffic until now. Now I at least want to get a basic knowledge about SEO (interested in both black and white hat) and was wondering if you guys know any good books for a SEO beginner.
This forum is awesome to learn anything IM related, but I feel like I want to read a detailed book first to get the basic knowledge about SEO. Typing "SEO" in amazon yields like 100 different results... so which is your favorite book about it?

I hope this thread will help at least a few SEO newbies like me

Not my favourite, but if you need basics http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Does www.blackhatworld.com count?

My Favorite book would be BHW

Thanks, didn't think of reading a google guide. It's good to know your enemy first I guess

SkyrocketSEO said:

Not my favourite, but if you need basics http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Click to expand...

BHW is pretty good. But, if you do need a book try The Art of SEO.

Am also seeking for the answer for the same question