I've seen fiverr selling testimonials and there's plenty of orders but what happens if you buy and add those videos to your business website and potential clients like what they see but want to know the business name etc.
I would not put fiver testimonial videos on your site. Everytime I've put 1 of those shitty videos on my site conversions have dropped.
Ironically, they work for selling affiliate products on youtube. But they just don't look natural on a business website. When you have a row of people all sitting in front of a camera recording themselves, especially the way that fiver people overcompensate and oversell, it looks unnatural as hell. I'm talking about the standard you pay $5 and they do a review for you deal.
However, I can tell you what does work.
1) If you pay them extra to get someone else to hold the camera so it moves around.
2) If you do Q&A scripts rather than direct reviews. Like give them a list of 5 questions and answers. Write up top "please record the answer parts like I'm interviewing you". And also tell them, "Answer the questions casually.. Don't be overly excited, don't over compensate or oversell.... just act normal and satisfied". Then what you do is record the questions with your voice, or add them as text to the video, and edit the video so it looks like you're actually interviewing the person. This looks more natural and actually helps conversions.
3) Focus on other types of social proof. Install WP reviews then just add a bunch of fake reviews to your site.
4) Add social media counters and boost those.
5) Depending on how legit you wanna go, you can add your home address to G Local and rampage G Local, Yahoo, Yellow Pages, Insider Pages, Yelp all with fake reviews. I use geo-targeted proxies and with Yelp all you gotta do is get some friends, leave some reviews on other profiles, then leave them on your profile. Yelp's algo is much easier to beat then most people realize. Pay close attention to key impressions. When you put your personal info in, DOB, email and all that stuff have it memorized and type it in quick. When you do the reviews don't copy and paste anything. Write them in normally. A lot of guys will say stay away from fake reviews but truth is they're too easy not do .
6) If no to the above, then go buy an $80 press release. There is 1 very popular service on here that will get you listed in hundreds of different popular media, radio, tv and broadcast stations. This was 1 thing that exploded our conversions. I put the logos of 10 different popular media outlets on the bottom of our site. Then put an enticing button in the sidebar that directs to our about us page. In this page I list a shitload of all the top media outlets we were in. It builds insane credibility for less than $100.
I could go on but the idea is to not rely on 1 form of social proof cause it looks awkward. The more you diversify, fake or not, people will believe it and conversions will skyrocket.
-BB
Not to hijack the thread, I know you probably left out the name of the PR service you used here so it doesn't look like a promotional post but would you mind mentioning which one you're referring to? Been heavily researching those services myself and have yet to choose one.