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Fake testimonials and Case studies?

Discussion in 'Black Hat SEO' started by itsromanorc, May 17, 2015.

  1. itsromanorc

    itsromanorc Regular Member

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    I've seen fiverr selling testimonials and there's plenty of orders but what happens if you buy and add those videos to your business website and potential clients like what they see but want to know the business name etc. That's a problem because obviously it's a fake testimonial, how would you handle that?

    Same with case studies...
     
  2. ivyleague

    ivyleague Newbie

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    Use client testimonials if it's not b2b or say ur business clients wish to remain anonymous.
     
  3. itsromanorc

    itsromanorc Regular Member

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    That could work if they arent too persistent.
     
  4. ConvertiVid

    ConvertiVid Junior Member

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    Actually, a lot of people won't care or wont bother confirming whether the testimonials are fake or not. So if they eventually believe these false testimonials, then they might be convinced to hire the business or get what they can offer.
     
  5. TheLinkGuy

    TheLinkGuy Power Member

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    I wouldn't advise using fake testimonials, can open a can of worms. Just ask your clients if you can use a testimonial, you would be surprised how many say yes if you ask.
     
  6. saurav560

    saurav560 Newbie

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    The solution therefore is to never have fake testimonials. However, hardly would any business seek to verify your testimonial.
     
  7. BreaknBrix

    BreaknBrix Power Member

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    I would not put fiver testimonial videos on your site. Everytime I've put 1 of those shitty videos on my site conversions have dropped.

    Ironically, they work for selling affiliate products on youtube. But they just don't look natural on a business website. When you have a row of people all sitting in front of a camera recording themselves, especially the way that fiver people overcompensate and oversell, it looks unnatural as hell. I'm talking about the standard you pay $5 and they do a review for you deal.

    However, I can tell you what does work.

    1) If you pay them extra to get someone else to hold the camera so it moves around.
    2) If you do Q&A scripts rather than direct reviews. Like give them a list of 5 questions and answers. Write up top "please record the answer parts like I'm interviewing you". And also tell them, "Answer the questions casually.. Don't be overly excited, don't over compensate or oversell.... just act normal and satisfied". Then what you do is record the questions with your voice, or add them as text to the video, and edit the video so it looks like you're actually interviewing the person. This looks more natural and actually helps conversions.
    3) Focus on other types of social proof. Install WP reviews then just add a bunch of fake reviews to your site.
    4) Add social media counters and boost those.
    5) Depending on how legit you wanna go, you can add your home address to G Local and rampage G Local, Yahoo, Yellow Pages, Insider Pages, Yelp all with fake reviews. I use geo-targeted proxies and with Yelp all you gotta do is get some friends, leave some reviews on other profiles, then leave them on your profile. Yelp's algo is much easier to beat then most people realize. Pay close attention to key impressions. When you put your personal info in, DOB, email and all that stuff have it memorized and type it in quick. When you do the reviews don't copy and paste anything. Write them in normally. A lot of guys will say stay away from fake reviews but truth is they're too easy not do .
    6) If no to the above, then go buy an $80 press release. There is 1 very popular service on here that will get you listed in hundreds of different popular media, radio, tv and broadcast stations. This was 1 thing that exploded our conversions. I put the logos of 10 different popular media outlets on the bottom of our site. Then put an enticing button in the sidebar that directs to our about us page. In this page I list a shitload of all the top media outlets we were in. It builds insane credibility for less than $100.

    I could go on but the idea is to not rely on 1 form of social proof cause it looks awkward. The more you diversify, fake or not, people will believe it and conversions will skyrocket.

    -BB
     
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    Last edited: May 20, 2015
  8. youssef93

    youssef93 Senior Member

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    This was actually very helpful! :D Not to hijack the thread, I know you probably left out the name of the PR service you used here so it doesn't look like a promotional post but would you mind mentioning which one you're referring to? Been heavily researching those services myself and have yet to choose one.
     
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  9. BreaknBrix

    BreaknBrix Power Member

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    Sure. I originally used the service for rankings of which it did nothing at all. But when I got the report back he got me in Google news + 350 other media, radio, tv and broadcast stations. So I plastered all the top news sites on my home page & about us page then noticed an immediate increase in conversions.

    What's weird too, the LEAST I was expecting was a surge in traffic cause I never did a PR before. And I saw no change in traffic the days or weeks after the PR went out. Which made me a bit mad. But we always ask prospects how they found us. And sure enough like 2 months later people start saying, "oh... I found you through ABC" or "The Boston Globe" etc. And I was like "wtf... why are people finding us NOW"? I always thought press releases were a wham bam thank you mam type of deal. Apparently I was wrong.

    Anyway, this is the service: http://www.blackhatworld.com/blackh...lease-writing-submission-huge-distributi.html

    If you have nothing particularly important or ground breaking to say, then I'd use it 90% for conversions and 10% for long term, residual traffic. It really depends on the niche and overall intent. Certain industries & companies are always finding things that are truly unique and newsworthy to publish. Other industries like ours we just needed 1 PR done for the social proof and conversions. In that respect using it 1 time we got a great ROI. But I see no use in using it again since we now have the social proof and I'd rather keep investing money into our PBN.

    Hope that helps.

    -BB
     
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  10. spacezeus

    spacezeus Power Member

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    Nice. Thanks for the great tips