Fake Instagram Influencer Marketing still profitable?

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There's always money to be made by scamming/fraud, but why would you want to do this? Don't go that kind of short-term, "easy" money. Use your energy and skills to build a real viable business and it'll pay off in the long run.
 
There is a fundamental difference between an influencer (fake like the above) and what many do here (feature accounts that repost).

An influencer account usually has a visible persona (person) behind it where brands finds that person attractive enough to warrant a sponsorship.. What many do here are gaming for shout-outs.

Those two are distinctively different. Feature accounts are used to drive traffic. Hence, paid shout-outs. Influencers are brand ambassadors.Eventually fake one like above gets caught.
As they eventually have to take photos of themselves with the product to endorse it. In the article, which I am fully aware of, never got that far. They were able to build a size where they could go to brokerage agencies/services. Those brokers take anyone from 5k to 10k and up and broker deals with small brands. That was as far as they got. They may able to get far enough to sponsor a post where the brand sends them an image and that is as far as it will go.

Again, you need to have a visible persona behind the account... I read about some 15 year boy who did this and ended up having to get High School sophmore girlfriend to do hand shots of products but it got borderline fraud/scam that he had to quit.

There are lots of 100k luxury mens fashion accounts run by kids. They repost GQ/Esquire/steal other people's images.. Some stupid shopify guy might fall for it. Then when it comes to having actual paid models/photosoots, those scam accounts get caught because they can't re-produce those type of imagery they stole... Hence,the reason they stick to $40 shout-outs versus $1-$3,000 sponsored post a real 100k influencer account has. The real 100k account probably has a team behind it that includes stylist, photographer, and art direction.
 
So i supposed with the right team, a fictitious IG account can become a well-oiled money making machine.
 
life2ifeless said:
So i supposed with the right team, a fictitious IG account can become a well-oiled money making machine.
Click to expand...

It can, yes, however you're still at the whims of Ig, if they decide they don't like something about your account at some point you can say good bye to it and there's no one to complain to. Not saying it's a bad thing to do, just to understand that someone else has full control over your work.
 
life2ifeless said:
So i supposed with the right team, a fictitious IG account can become a well-oiled money making machine.
Click to expand...

Doable to some extent. I've seen some IG male wanna-be pose as fashion influencers. They do all the engagement groups. They are real people. They get 7-8% Engagement and all that.

Problem is,their content genuinely sucks.. They can only take photos at the local park or mall because their home is the basement so they have no real place to stage. Their clothes, again sucks, so they don't have a wardrobe to carry lifestyle imagery. E.G. staging for new sneakers or watches.
Super dark VSCO filtered smartphone photos that dont fool anyone. The quality of the imagery and content cannot carry a real campaign. Again, they can get shout-outs but they are not large enough to monetize. Shoutout accounts have to be at least 250k to make money selling$40 shout outs all day long. At 100k, $20 isn't going to cut it.

But most importantly, those fake influencer accounts foster really bad narcissism. Those guys actually think they are all that when they built their "fashion empire" solely based on automation/black-hat. They really think in their man-child little brains they are actually fashionable.
 
You could possibly make this work in the beauty niche if you're posting makeup news, swatches and product shots. There is one large account that has over 800k followers and is doing just that very successfully. Sometimes she posts her own makeup looks but it's not an everyday thing compared to other beauty influencers. The amount of makeup PR she gets is ridiculous. I do appreciate the amount of hard work she puts into her page. You just have to be willing to show your face sometimes if you want sponsorship deals.
 
speedypro said:
There is a fundamental difference between an influencer (fake like the above) and what many do here (feature accounts that repost).

An influencer account usually has a visible persona (person) behind it where brands finds that person attractive enough to warrant a sponsorship.. What many do here are gaming for shout-outs.

Those two are distinctively different. Feature accounts are used to drive traffic. Hence, paid shout-outs. Influencers are brand ambassadors.Eventually fake one like above gets caught.
As they eventually have to take photos of themselves with the product to endorse it. In the article, which I am fully aware of, never got that far. They were able to build a size where they could go to brokerage agencies/services. Those brokers take anyone from 5k to 10k and up and broker deals with small brands. That was as far as they got. They may able to get far enough to sponsor a post where the brand sends them an image and that is as far as it will go.

Again, you need to have a visible persona behind the account... I read about some 15 year boy who did this and ended up having to get High School sophmore girlfriend to do hand shots of products but it got borderline fraud/scam that he had to quit.

There are lots of 100k luxury mens fashion accounts run by kids. They repost GQ/Esquire/steal other people's images.. Some stupid shopify guy might fall for it. Then when it comes to having actual paid models/photosoots, those scam accounts get caught because they can't re-produce those type of imagery they stole... Hence,the reason they stick to $40 shout-outs versus $1-$3,000 sponsored post a real 100k influencer account has. The real 100k account probably has a team behind it that includes stylist, photographer, and art direction.
Click to expand...
Spot on. Looks like you're in the brand/pr field?
 
Big brands go with micro-influencers as they have real engagement with real followers.
 
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