So many people on BHW have written ebooks on some subject about which they are very knowledgeable, I'm sure. But seeing as how they are here on this forum, they obviously take the more independent approach to their work and may not have a college degree or any other qualifications. Basic marketing psychology would tell us that given these two choices, 1) An ebook written by someone with no official credentials but who "really knows his stuff" 2) An ebook written by someone with a Master's Degree in the subject who has worked in the field for 10 years Most people will choose #2. Authority sells. That's why every sales page for "make money at home" ebooks features some "self-made millionaire" boasting about his mansion, his 15 Lamborghinis, and his Asian supermodel wife who cooks him steak and lobster every morning while wearing nothing but a micro-bikini made out of $100 bills. We've all seen it: stock market guides written by "former insiders," weight loss books written by "expert powerlifting coaches," etc. My question is, can someone get in any trouble for making up fake credentials and/or qualifications? My biggest concern is fraud, since you're selling someone a product under false pretenses.