Facebook's plan..

Checkmate Ads Agency · Dec 18, 2023

According to The Wall Street Journal, Meta plans to charge between $14 and $17 per month to Instagram and Facebook users in Europe to avoid seeing ads.

Will this have a big impact on advertisers, I wonder?!

Malxonx · Dec 18, 2023

Meta don't plan it, Meta already doing it, and it gives you the option between free and paid, i believe this is to avoid EUROPE Rules which is a lot against Meta, but people still chose free

ads studio · Dec 18, 2023

Difficulty for advertisers. Reduced reach and targeting, higher CPI, and lower overall ROI. Now we have to compete for ad space.

Black Hat Earth · Dec 18, 2023

maryjaneph.m said:
According to The Wall Street Journal, Meta plans to charge between $14 and $17 per month to Instagram and Facebook users in Europe to avoid seeing ads.
Will this have a big impact on advertisers, I wonder?!

It is surely that. It will greatly affect advertisers, they are applying it like YT Premium

Luca Marketing Agency · Dec 19, 2023

100% affect (((( how can we improve sales when our ads cannot reach the customers

lucifer187 · Dec 19, 2023

Black Hat Earth said:
It is surely that. It will greatly affect advertisers, they are applying it like YT Premium

I think everyone likes free

Black Hat Earth · Dec 19, 2023

lucifer187 said:
I think everyone likes free

Besides, there are still people who feel bored while watching good movies but are interrupted by ads. In my opinion, they will be willing to invest in experiencing YT Premium service.

But there are also users who think it's a wasted investment because they don't often watch it on YT. Currently, there are many short films (Reels) on FB and even TT. The number of audiences accessing YT is very small, that is the opinion that I personally see.

DigitalDot · Dec 19, 2023

It won't have any impact on advertisers that know what he/she is doing.

A long as advertisers are getting results, it becomes a WIN-WIN situation!

Jenny 15 · Dec 19, 2023

maryjaneph.m said:
According to The Wall Street Journal, Meta plans to charge between $14 and $17 per month to Instagram and Facebook users in Europe to avoid seeing ads.
Will this have a big impact on advertisers, I wonder?!

This is just a rumor, not confirmed, so you should not believe it until Meta has an official announcement.

SOCIAL MEDIA MARKETING · Dec 19, 2023

There is still no exact information about this. But personally I still like free

Thunderproxy · Dec 19, 2023

Jenny 15 said:
This is just a rumor, not confirmed, so you should not believe it until Meta has an official announcement.

I already had a prompt with the options to choose free and pay on Facebook a week or two ago.

Emma Jenkins ads · Dec 20, 2023

If so, it will greatly affect advertisers. I will wait for Facebook's confirmation to believe it

Optimal_Agency · Dec 20, 2023

The important thing is that people's mindset still likes things that are free. so there's nothing to worry about

Elise Elsa · Dec 20, 2023

It is difficult for advertising agents because they cannot reach customers

imccafey · Dec 20, 2023

Oh, yeah. That whole thing. I'm just wondering what of precedent this may set of nations outside the EU and it's immediate influence. As well as for Meta itself.

Checkmate Ads Agency · Dec 20, 2023

ads studio said:
Difficulty for advertisers. Reduced reach and targeting, higher CPI, and lower overall ROI. Now we have to compete for ad space.

Many disadvantages omg, is there any advantages from this change?

Jenny 15 said:
This is just a rumor, not confirmed, so you should not believe it until Meta has an official announcement.

Yeah, just a plan I found out from Meta. They plan we plan, need to plan for future if there is sth change.

Malxonx said:
Meta don't plan it, Meta already doing it, and it gives you the option between free and paid, i believe this is to avoid EUROPE Rules which is a lot against Meta, but people still chose free

If the price is smaller, do you think ppl will choose the price? Like a suitable price for not being interrupted..
Besides, I feel like European willing to pay to have pleasure hmmm

Duma Agency · Dec 20, 2023

Is this information accurate?

nakamura · Dec 20, 2023

ads studio said:
Difficulty for advertisers. Reduced reach and targeting, higher CPI, and lower overall ROI. Now we have to compete for ad space.

They will probably increase ad visibility a lot to push people to subscribe to their premium model

ads studio · Dec 20, 2023

nakamura said:
They will probably increase ad visibility a lot to push people to subscribe to their premium model

Definitely, but what happens if 50% of users subscribes to the premium model?

Beta Agency · Dec 20, 2023

Doing so will greatly affect advertisers

Facebook's plan..

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According to The Wall Street Journal, Meta plans to charge between $14 and $17 per month to Instagram and Facebook users in Europe to avoid seeing ads.

According to The Wall Street Journal, Meta plans to charge between $14 and $17 per month to Instagram and Facebook users in Europe to avoid seeing ads.

According to The Wall Street Journal, Meta plans to charge between $14 and $17 per month to Instagram and Facebook users in Europe to avoid seeing ads.