Facebook turning into TikTok?

Facebook has been pushing more short-form content lately, so many users are reporting similar changes in their feed. It doesn’t necessarily mean anything is wrong with your account - it’s more of a platform-wide shift.
 
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Facebook has been making a lot of changes to its feed and content distribution lately, so shifts like this seem to be happening for many users. Random Reels showing up and lower reach from friends’ posts have been quite common reports recently.
 
It’s happening to many users. Meta is pushing short-form video more aggressively, so Reels are being shown even from pages you don’t follow. It looks like a platform-wide shift, not just your account.
 
adszue said:
My feed is flooded with random Reels from pages I’ve never followed.
Even my own friends’ posts barely show up anymore.
Is anyone else seeing this massive shift, or is Meta just forcing everyone into short video mode?
Click to expand...
Meta doesn't randomly stuff Reels into your feed. It pushes what keeps users engaged the longest, and right now that's short videos. You're interacting less with friends, and more with Reels, which distorts your feed.
 
adszue said:
My feed is flooded with random Reels from pages I’ve never followed.
Even my own friends’ posts barely show up anymore.
Is anyone else seeing this massive shift, or is Meta just forcing everyone into short video mode?
Click to expand...
Yeah, you’re not imagining it. Meta is heavily pushing Reels right now, even from pages you don’t follow. Friends’ posts are getting buried unless they get fast engagement. It’s basically Meta forcing short video discovery, similar to TikTok.
 
Same here! My feed feels like a random Reels TV channel lately.
 
It is intentional. Meta shifted from a Social Graph (friends) to a Discovery Engine (content that keeps you hooked).

Your friends updates can't compete with AI-curated viral reels for watch time. It's all about retention metrics now, not connection.
 
1. short-form content leads to brainrot
2. people become r3tard3d and engage with more content of this type
3. algo is adjusting and prioritizing reels/tiktoks in the user's feed
 
Random movies now take precedence over posts from friends because Meta updated their feed to prioritize Reels for engagement.
 
Yeah, noticing the same thing lately. Feels like the algorithm is heavily pushing Reels and discovery content, while friends’ posts are getting buried. Looks like Meta is clearly prioritizing short-form video now.
 
Random videos now predominate over posts from friends since Meta has significantly switched feeds toward Reels to increase view time and interaction.
 
Facebook's advantage over TikTok remains its Marketplace, Group, and Messenger ecosystem, which are closely linked to users' real lives.
 
Totally. I can't even see posts I know have been published! Instead of it I see stupid life hacks and things I never would have watched on purpose. I believe the obsession with short videos is going too far... Facebook wasn't like this...
 
Yeah! it's a massive shift. Meta is aggressively pushing Reels to compete with TikTok. My feed looks the same, mostly random Reels, less from friends. Ironically, X is doing something similar, suggesting tons of "discovery" posts. Both platforms are betting on algorithm-driven content over your actual network to increase engagement time.
 
absolutely. posts I know were shared don’t even show up, and all I get are pointless life hacks and videos i wouldn’t watch by choice. the focus on short clips is getting excessive… facebook wasn’t like this before.”
 
adszue said:
My feed is flooded with random Reels from pages I’ve never followed.
Even my own friends’ posts barely show up anymore.
Is anyone else seeing this massive shift, or is Meta just forcing everyone into short video mode?
Click to expand...
Currently, Facebook prioritizes the distribution of short, vertical videos (Reels). So that's perfectly understandable.
 
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