Anyone have any thoughts or opinions on what to use or do instead?
I find it Absolutely Mind-Blowing that people don't care much to talk about this topic.
It just goes to show you that this forum is 99% procrastinators that take no action.
Because anyone running FB ads at this very moment is affected, this is a huge metric that Facebook removed.
Hey, 1up, decided to make an account on here so I could post in this thread.
Anyway, I'm assuming this is an error on FB's part because the entire Audience Insights tool has been acting weird.
For instance, one of the interests I've been targeting has a wildly different set of pages in the "Top Categories" section now. Pages like Barack Obama and Kevin Hart are showing up even though they show really, really low relevancy in the "Page Likes" section and they haven't been there before this "change".
If this isn't an error and it really is an update or an algorithm change... then I dunno what to say. I sincerely hope FB isn't that stupid because this is gonna piss off a lot of their advertisers (and not to mention, potentially lower a lot of our ROIs which in turn will make us move away from this platform).
There ARE some people who are asking why the Affinity Score was taken out over in the Help Community on FB, but as you know, FB never replies to any important questions over there. (I've been trying to "upvote" all the questions pertaining to Affinity Score but that probably won't do much.)
So I guess we're all SoL until FB decides to fix this stuff or something.
I really wish we could contact a developer or admin on FB so they could take this up with whoever the f*** works on this stuff. It's a shame really considering we're the ones (advertisers) who are basically paying to keep FB alive (and their profits!).