Facebook Page Reach Q

jaizik said:

I have a question for you guys familiar with fb pages reach etc.

I have been posting my own domain on my facebook page and have been getting usually around 10-50k reach per link. My domain name is different to the name of my fb page.

I then decided to post a mylikes link, where it was fbpage.me and the reach of that link got almost 300k reach. This isn't a lucky one time thing as this kind of reach for mylikes links are consistent and keep happening..

Why do my links do poorly and mylikes links do well! Help!

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socialbutterfly1 said:

Yeah, we've demonstrated that domain penalties do exist on Facebook. It could be a few things: Overly spammy website covered in ads; Facebook has had some sort of issue indexing the website (e.g. lots of 404 errors or slow load time); You've hit some sort of limit/triggered a flag to cause a review.

How does the engagement/click through rate look on your poor reach links?
If you stop posting your domain for a week or so there's a chance you'll get an improvement again, but it may not last.

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gogreen said:

The reach to your mylike links will drop too if keep post the links to the same domain.

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jaizik said:

Engagement isn't that good at all on my own domain links. Reach is usually around 10-30k honestly as well..Which is ridiculous because the mylikes links are getting almost 200k reach easily with heaps of engagement.

Could you elaborate on the reasons for this a little more?
Like I completely do not understand why? The site has been live for 6 months...

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socialbutterfly1 said:

Work out the engagement rate and click through rate of your domain posts and your mylike posts - regardless of the reach.

Engagement rate = Engagement total / Post Reach
Click through rate = Link Clicks / Post Reach

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jaizik said:

Okay and when thats done....?

Ive checked with numerous databases etc about whether my domain has been flagged as spammy/has any malware on it. And its all clean. And I have continuously posted it on my page twice a day for the last few months, with this type of reach too. Yet I post a new link and bam its reach is insane. I still dont understand..

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socialbutterfly1 said:

I'm asking for those numbers so I can help clarify whether it is a domain penalty or poor content, but I suspect it is a domain penalty.

No idea what the databases are that you're looking at and why, but Facebook does manual reviews of pages/websites. If they suspect you're just trying to cash in on a monetization program they'll cut your reach back.

The "good reach" you're receiving on alternative links is probably going to be short-lived. As I suggested, cut back on posting links for a week or so and try posting your domain again - probably less frequently.

If you feel comfortable posting your page + website, I could probably advise a little more definitive.

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socialbutterfly1 said:

i dont have skype sorry - send me your gtalk.

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