Facebook : How I should continue?

Hey Guys, I am a dropshipper and try me in facebook ads. So far i created a video view campaign with 5 Ad Sets and only one ad creative. I got 4 Sales, 200 clicks, 3000 95% Video views and spent about 40€. Now i Dont know how i should Continue. I have some ideas : First i Would do a retargeting Reach CBO campaign with 3 Custom audiences (vv 95%, clicks, vv 75%). Then i would also do a Conversion cbo with video view lookalikes 0-1, 0-2 etc. and new Creatives . Or ist to early for CBO? What would you recommend me ?

It‘s never to early for CBO. Watch out when you’re making your conclusion from the results, there are a lot of different clicks like: link clicks, unique clicks, outbound clicks
Can be tricky!
If you plan creating a CA from video views, don’t use Audience Network as a placement, these views will not count for CA!