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Facebook + ecommerce = $?????

Discussion in 'Facebook' started by Ste Fishkin, Apr 16, 2016.

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  1. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    Right,

    I've been given free reign to do whatever the fuck I like on social media by my current employer, I have a good sized ad budget and permission to post anything I like, do anything I like and say anything I like... as long as we don't get sued and we grow our ecommerce store. Naturally, I thought I would share what I do and learn with you fuckers. Think of this as some sort of case study or shit blog.

    Background:

    We sell after market motorcycle parts, our ecommerce store has more parts than you could ever imagine, from shitty nuts and bolts right up to £30,000 kit bikes. We are a real company, not some fake franklin hattchet wankathon store.

    We are in a unique space, while everyone in the world has heard of the brand of bike we specialise in not many ride them, every fewer of these riders will buy after market parts. They would rather spend twice as much on something half as good and buy it from a dealer, so the actual people we are marketing to is pretty small really... However it is part of their culture to customise their bikes so they spend big. It's not uncommon to see a £15,000 bike that's a year old with £10,000 of extra parts put on it... These are the fuckers we need. 20 of these people a year brings in £150,000-£250,000 to the business.

    Current marketing efforts consist of Google shopping feeds which I built, this was my first and only experience of PPC really but I have been tweaking them for around a year... they work. I'm sure a lot of this stuff is transferable in terms of skill and experience.

    We tried SEO, however putting a shorthand term of the brand we specialise in as the URL resulted in a cease and desist, so all SEO efforts were badly damaged and I've not done anything since.

    We advertise also in magazines, local events, bike shows and rallies... we are very active in all that crap.

    So the plan is to use my amazing ability win peoples hearts and minds, with memes and jokes on facebook and a bit of PPC thrown in there. We work a lot with groups on facebook (owners clubs and selling groups) which works really well, but our own facebook page(s) are a bit neglected, despite having 3000 likes on there (all organic and real, no fake fiver shit here).

    Through organic content and PPC, lets see what can be done. I'll drop by with weekly updates showing revenue, what I've done and how it worked... I have no idea what I'm doing really in terms of facebook PPC, it's all about learning.

    16/04/2016
    Facebook, 2900 likes. £0 in sales from campaign.
     
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  2. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Looks like a journey to me.
     
  3. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    Same difference
     
    Last edited: Apr 16, 2016
  4. bourrinfurtif

    bourrinfurtif Junior Member

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    Hey that's an interesting topic, wish you could update more. The niche you're on is quite unique so SEO-wise it should be pretty easy. The key is to rank for category page (engine, exhaust pipes, tires...) and not for specific product, with a good silo structure.
    If you need a hand for Google Shopping optimization, drop me a PM, I have done quite some tweaks in some of my clients campaigns and got them to a ROI of over 2000%, targeting EMEA. You may also want to try Bing Shopping. ;)
     
  5. BlogPro

    BlogPro Power Member

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    Before anything further, please note that I am totally unaware of your budget. But I can see that you have a considerable one considering the various platforms your company advertises in.

    Also, not that you're asking for help or ideas or anything, but what the hell!

    What I'd do is get a bunch of videos created. These can be animations comparing your products vs dealer prices for the same product. If you're talking about the bike I think you're talking about, then you'd need some sort of a grungy animation.

    These videos can also be mini-interviews of sorts. Individuals against the backdrop of their bikes, talking about their purchase experience with you guys. Highlight the usual positives - great support, fast delivery, gave me a complimentary handjob, were ready to help etc.

    Once you have the footage created and classified, you can begin your segmentation and run split tests across different platforms that support video - Youtube & Facebook. You can do instagram video adverts too, but I am not sure if it suits your demographics. Dropping a couple K there to see if it helps you gain some traction would be a good idea.

    You can prolong your video by offering coupon codes with time limits at the end - "Use POSFB13" to get a discount of 13%. Valid until 17th July, 2016" - this would help you track your video activities as well.

    Excited to see how you turn things around with this.

    P.S - It's great to see that you haven't left completely. I can work with once a week.

    Edit - Screw you @bourrinfurtif for bumping a 2 month old thread. I got all excited thinking @Ste Fishkin is back.
     
  6. satyawrat

    satyawrat Jr. VIP Jr. VIP

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    And you got fired? This thread reminds me of every other journey thread I have started.
     
  7. Neon

    Neon Jr. VIP Jr. VIP

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    Ste is now in jail.
     
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