Right, I've been given free reign to do whatever the fuck I like on social media by my current employer, I have a good sized ad budget and permission to post anything I like, do anything I like and say anything I like... as long as we don't get sued and we grow our ecommerce store. Naturally, I thought I would share what I do and learn with you fuckers. Think of this as some sort of case study or shit blog. Background: We sell after market motorcycle parts, our ecommerce store has more parts than you could ever imagine, from shitty nuts and bolts right up to £30,000 kit bikes. We are a real company, not some fake franklin hattchet wankathon store. We are in a unique space, while everyone in the world has heard of the brand of bike we specialise in not many ride them, every fewer of these riders will buy after market parts. They would rather spend twice as much on something half as good and buy it from a dealer, so the actual people we are marketing to is pretty small really... However it is part of their culture to customise their bikes so they spend big. It's not uncommon to see a £15,000 bike that's a year old with £10,000 of extra parts put on it... These are the fuckers we need. 20 of these people a year brings in £150,000-£250,000 to the business. Current marketing efforts consist of Google shopping feeds which I built, this was my first and only experience of PPC really but I have been tweaking them for around a year... they work. I'm sure a lot of this stuff is transferable in terms of skill and experience. We tried SEO, however putting a shorthand term of the brand we specialise in as the URL resulted in a cease and desist, so all SEO efforts were badly damaged and I've not done anything since. We advertise also in magazines, local events, bike shows and rallies... we are very active in all that crap. So the plan is to use my amazing ability win peoples hearts and minds, with memes and jokes on facebook and a bit of PPC thrown in there. We work a lot with groups on facebook (owners clubs and selling groups) which works really well, but our own facebook page(s) are a bit neglected, despite having 3000 likes on there (all organic and real, no fake fiver shit here). Through organic content and PPC, lets see what can be done. I'll drop by with weekly updates showing revenue, what I've done and how it worked... I have no idea what I'm doing really in terms of facebook PPC, it's all about learning. 16/04/2016 Facebook, 2900 likes. £0 in sales from campaign.