facebook CPM too high

L

loire

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hi, lately my campaign CPM is so high, like around 60$ - 100$
1704389450547.png

this one above, i just started this campaign, the start of the CPM is always 90$ something, and after a few day, it does going down to around 60$ but it will go up again.
do we need to wait? will it gradually going down? or is there anyway we can avoid this?

my niche is Indonesia Online Gambling.
 
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you should change account and change main content and target image. In which country do you advertise sir?
 
Black Mond said:
you should change account and change main content and target image. In which country do you advertise sir?
Click to expand...
i change the account for a few times, what does the account affect is? i always keep changing the content and its always the same.
my ads is running in Indonesia
 
get a professional to do these kinda ads. Many are here on BHW, you wont regret it
 
loire said:
hi, lately my campaign CPM is so high, like around 60$ - 100$
View attachment 311341
this one above, i just started this campaign, the start of the CPM is always 90$ something, and after a few day, it does going down to around 60$ but it will go up again.
do we need to wait? will it gradually going down? or is there anyway we can avoid this?

my niche is Indonesia Online Gambling.
Click to expand...
There are 2 ways your CPM can decrease in the near future.

First, you need to change to a new ad account to test with campaigns

Second way, you need to change your ad content and targeting. Advertising content includes: post content, image + video content, this content determines up to 80% of your customers whether or not they decide to buy. Next, you need to change your detailed targeting (customer file), maybe because you are not targeting the right audience, causing your advertising bid to increase and not bring good results.
 
Black Hat Earth said:
There are 2 ways your CPM can decrease in the near future.

First, you need to change to a new ad account to test with campaigns

Second way, you need to change your ad content and targeting. Advertising content includes: post content, image + video content, this content determines up to 80% of your customers whether or not they decide to buy. Next, you need to change your detailed targeting (customer file), maybe because you are not targeting the right audience, causing your advertising bid to increase and not bring good results.
Click to expand...
hi, thank you for the reply.
i will try to do something with the content, but for the detailed targeting, since my niche is "gambling", i set it all interest to gambling, i think its quiet right already isn't it?
 
High CPM is due to incorrectly determining the campaign goal, targeting the wrong target audience (you need to review and change it), the advertisement is not attractive (should change the content to use quality images and viral videos)
 
First, you need to review the content/images of your advertisement. Second, consider your target audience – have you researched your customers? Because high CPM is largely influenced by these two factors.
 
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