Facebook CPC and CPM advice

Discussion in 'Social Networking Sites' started by reinie, May 2, 2011.

  1. reinie

    reinie Elite Member

    Joined:
    Jan 16, 2009
    Messages:
    1,577
    Likes Received:
    1,042
    Hey Guys,
    Can we please set up some general tips for facebook advertising? I can not seem to find any around the forum.

    I started my first FB campaign and I got .021 CTR out of 19k impressions.
    Targeted US, 18+ my product in their "Interest"
    Had "free product" as ad title...

    How can this be improved?

    Thanks...Any help is greatly appreciated.
     
  2. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

    Joined:
    Nov 8, 2009
    Messages:
    6,069
    Likes Received:
    4,666
    Location:
    San Diego
    I've looked at your ad privately. Maybe its your product, try another niche.
     
  3. keith88

    keith88 Regular Member

    Joined:
    Sep 14, 2010
    Messages:
    287
    Likes Received:
    23
    Occupation:
    Internet Marketer
    Location:
    Home
    Be more specific with your targeting and break down your age groups.
     
  4. reinie

    reinie Elite Member

    Joined:
    Jan 16, 2009
    Messages:
    1,577
    Likes Received:
    1,042
    thanks.
    I targetted 18+...its for a fast food restaurant...free coupon...

    You think the issue is maybe with the products like mentioned above?
     
  5. jegolove

    jegolove Regular Member

    Joined:
    Nov 27, 2010
    Messages:
    205
    Likes Received:
    37
    Facebook is getting higher and harder everytime with the cpc and ad approval - try to think about some other networks
     
  6. nowk64

    nowk64 Newbie

    Joined:
    Apr 27, 2011
    Messages:
    13
    Likes Received:
    2
    get a girl in the pic. or some random stuff people love to see. HIGH CTR FTW.
     
  7. jass11

    jass11 Elite Member

    Joined:
    Jul 22, 2010
    Messages:
    1,573
    Likes Received:
    1,094
    Occupation:
    IM & CPA
    Location:
    BHW
    I recommend you CPM,and include as many conditions as you can
    I read about it in a book i recently read
    if you want to have it pm me I will upload that part for you.
     
  8. reinie

    reinie Elite Member

    Joined:
    Jan 16, 2009
    Messages:
    1,577
    Likes Received:
    1,042
    Funny enough, I just did that and my ad didnt get accepted...I think I went a little bit overboard trying to make it look sexy...lol