Facebook Comment Algorithm Update

Facebook announced a change to its algorithms that will affect the reach of comments on a post. Comments that have specific quality signals will be highly ranked. Low-quality comment practices may result in less reach.

Comment Ranking in News Feeds
Facebook noted that not only are posts ranked in news feeds but comments are also ranked as well.

Posts with comments that have positive quality signals will be seen by more people. Posts with low-quality signals will have their news feed reach reduced.

Facebook Comment-Quality Signals
Facebook noted that its updated comment algorithm has four features:

1. Integrity signals
2. User indicated preferences
3. User interaction signals
4. Moderation signals

Integrity Signals
Integrity Signals are a measure of authenticity. Comments that violate community standards or fall into engagement-bait are negative signals. Violations of community standards are said to be removed.

Engagement Bait
Facebook engagement bait is a practice that has four features:

1. React Baiting
Encouraging users to react to your post

2. Follow and Share Baiting
This is described as telling visitors to like, share or subscribe.

3. Comment Baiting
Encouraging users to comment with a letter or number are given as examples.

4. Monetization Baiting
This is described as asking for “stars” in exchange for something else, which could include something trivial like “doing push-ups.”

Is there any that use comment baiting for maximizing reach? Especially using sweepstakes. What would you plan to do?

Thanks for this update. Very interesting.

so what's best to do to get the best reach??

stebenjames said:

so what's best to do to get the best reach??

Click to expand...

Use emojis

litornah said:

Use emojis

Click to expand...

can you give an example for a normal post Pm me if you want? Thanks for any help

Let me guess, this follows to instagram.

Viral marketing on FB is getting harder by the day. Going forward alot of creativity will have to be used to get viral.

Guys, did you find some ways to create virality by comments?

My page got penalized for that Does anyone know if the engagement bait penalty is permanent or temporary? I've read that the 0 link reach for clickbait, etc, is a temporary penalty. But what about this engagement-bait reach decrease penalty?

One word: overkill.

Changes in the algorithm may explain part of the decrease in organic reach, but a large part is also due simply to increased competition on the platform.

Thanks for the info