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Facebook Ads - What do you promote?

Discussion in 'Making Money' started by GoldenTiger, Jan 22, 2009.

  1. GoldenTiger

    GoldenTiger Junior Member

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    For those using Facebook Ads (the paid ones, not the spammy ones) what kind of offers do you promote, and how is it doing in terms of conversion?

    Thinking of advertising there with some coupon codes I have, and so far what I heard is that "IQ Test" type offers are doing good, so are dating offers, and that ringtone offers are a no-no according to Facebook terms.
     
  2. jammie

    jammie Jr. VIP Jr. VIP Premium Member

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    ask your Aff manager, they have some pretty good knowledge when it comes to that stuff.

    Stuff that is converting well, is doing so for a reason. Follow the trend, make some money and then move on.

    Just make sure you know your target audience! Don't be selling year 3+ toys and food to 19-27 year old's etc!

    good luck!
     
  3. Entrepreneur

    Entrepreneur Regular Member

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    Facebook ads can be tough, real tough. You'll get shit loads of impressions and if you're not careful can go through loads of $ in a few hours.

    I promote free sign up stuff, S&H bizopp offers, dating, diets, credit... Some don't work, some do. Getting to a positive ROI can be very hard though and rarely happens right off the bat.

    The only thing i'd advise is use lots and lots of qualifiers, use everything in your arsenal to stop people clicking. That might sound a bit strange, but if you tell them they have to submit their details and pay $5 shipping and handling, you'll save money and up the conversions.

    Also, don't be tempted to get a higher target audience straight away. Start small and then increase your audience if it converts. My first test was with a product where the market seemed tiny, I sorted the demographics, knocked up an add, stated costs and requirements, and thought only X people to advertise to, i'll get no clicks... I got hundreds a day, far more than i wanted for a simple test. Needless to say i negative roi'd in about 12 hours... So if you do hit a large target, get your budget tight. :D
     
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  4. GoldenTiger

    GoldenTiger Junior Member

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    Yeah, so I guess I will try some free sign up offers first, and make sure they are targeted to the right demographic.
    It seems that this would do better than offers where you actually have to get out your CC and buy something, as many people on FB either dont have CCs or dont want to buy anything.

    As for ROI, I am going to use some of the promo codes found here at the beginning, so no money will be lost even if the campaign doesnt work very well.
     
  5. marioland

    marioland Registered Member

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    All my ads for free sign ups were dissaproved. I am trying with dating sites, maybe I have more luck with this.
     
  6. Entrepreneur

    Entrepreneur Regular Member

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    Trust me, once you get in there, Facebook traffic is fucking rabid. You could do a $100 voucher in minutes.

    Offers where CC are required still work fine and sometimes $1-$2 email submits are impossible. Just test carefully, because the strangest things sometimes convert! :)

    Oh and in regard to getting ads disapproved. Don't sell, tell them everything, what they have to submit, what they have to pay, be blunt, don't be seductive. Again a contrarian view, but it just lowers clicks, and on Facebook that seems to be the answer.
     
  7. cjordan08

    cjordan08 Newbie

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    awesome!! thank u for your input entrepreneur
     
  8. pyronaut

    pyronaut Executive VIP

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    O so you mean. If they NEED a CC. Even for something free, tell them in the ad? Like lay everything on the table and dont BS them :p

    To be honest i would think facebook is the "older" generation. So trial offers in my mind would work well (I have never tried mind you). But just knowing myself and my friends on facebook, it is mostly older people. You most definitely dont see people in 20's on bebo. And only occasionally on myspace.
     
  9. rogerrabbit

    rogerrabbit Registered Member Premium Member

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    Golden Tiger,

    I ran a GameFly trial on facebook with a $100 ad voucher. Made my ad discuss getting unlimited wii game rentals for a free trial @ game fly.

    If I remember right it spent $150 and made me $44 (2 leads @ $22 each)

    GRANTED I should have tested that out more etc but that's kinda the gist of that. I'd love to retry with a zip or email submit.

    **

    Just had a GREAT idea targeting teenagers with some 'make money' registration leads or email submit offers. Those should convert great. I know this because I always fling those into my status and make about $10 / day from a few leads from that daily.

    Raj
     
  10. Entrepreneur

    Entrepreneur Regular Member

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    Exactly. Facebook likes it when you do this and you lower the curiosity seekers.

    I had a CPA offer which paid $20, but required the person to pay $1.95 or something. The ad said, submit your name, address, email and then pay the $1.95, amongst other things of course.

    There was zero sales jargon, nothing confusing, straight up, no bullshit. Following that kinda pattern stops idiots clicking. I say that, but it actually just lowers them, on many of these offers you'll still unfortunately see 100+/1 clicks/conversion ratios. This route is often the best way to go though, as in my experience this has bought ads to a positive roi.

    Just try your very, very hardest to scare people off, you don't want them to click unless you're convinced it'll convert super easily, because unless you choose an extremely tiny demographic, you'll get more than enough eyeballs.

    Sometimes LPs help, sometimes they don't. Facebook is a strange old game because the demographics react so differently. Oh, the ad review staff are a strange kettle of fish as well, i've only had a few ads refused, but sometimes, the reason makes zero sense.

    I also have a theory that many of the ads you see are just idiots having a go, because some of them, imo, would get masses of clicks and the product/offer is just plain crap. So don't always copy the ads you see, this isn't adwords!

    Good luck, you should have fun! :)
     
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  11. The Giant Midget

    The Giant Midget Junior Member

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    i think college ads work best in facebook
     
  12. premiumsource

    premiumsource Senior Member

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    Facebook is all about CTR and if you explain everything in your ad and do not attract them with something your CTR will be poor and that means no clicks or clicks at $.60 which is terrible.
     
  13. zigzag911

    zigzag911 Junior Member

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    Ads to promote "GET A GIRLFRIEND TODAY" work best :)
     
  14. awaisuk

    awaisuk Registered Member

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    do you have any specific offer on a cpa company? I Tried these kinds of ads and didnt work
     
  15. dayomoto

    dayomoto Junior Member

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    but it would have gotten lots of click-thrus lol
     
  16. ianwilcox

    ianwilcox Registered Member

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    i dont like facebook ads lol
     
  17. Entrepreneur

    Entrepreneur Regular Member

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    Completely the opposite to what i have found. Are you doing really small groups, say 1-5k? If i hit a demographic that results in 100k + views per day with a $10 daily budget, i don't need a high ctr and to be frank don't want one, simply because even with ridiculous amounts of qualifiers, i still get too many curiosity seekers. My daily budget would be gone within seconds. :D

    I rarely see better than 0.2% ctr and my bids constantly drop. I go in daily and drop my max bid to equal my average. Nothing changes apart from my expenses and within any luck the tire kickers.
     
  18. Sinistar

    Sinistar Newbie

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    I tried one of those free product offers where the person only needs to join other offers to qualify. Problem with these is that with your CPA only paying $1.50/action, your bids need to be super low to get a decent ROI.

    Well, I couldn't get a bid in under $.20. How is a person supposed to make a profit when 1 out of every 5 people who click need to sign up? I just don't see that happening on any offer like this.

    Are you doing something different?
     
  19. xgnux

    xgnux Regular Member

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    doesnt someone in this forum sells activated 350$ facebook acounts? you could use them to do it...and still get money?
     
  20. oceanman

    oceanman BANNED BANNED

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    who ?? u mean buy n sell place ??