- Dec 5, 2024
- 1,268
- 104
What vertical products are you running? You can add a campaign to compare (new campaign creative content
good luck
Facebook ads frequency issue
- Thread starter garrypeass
- Start date
good luck
adschimmo
BANNED
- Apr 30, 2024
- 157
- 30
I am having a problem with CPM too high GEO US. About $ 40. The US market competes so high CPM prices?
- May 7, 2024
- 528
- 131
High-cost is the matter of time if you don't change your creatives frequently. Everyone, literally everyone needs to change their content in order to make a good ads. I have 2 types of clients: One, testing new one everyday and optimize the effective one. The second one do the exact opposite. The second type always don't last long. I hope that everyone could do their job with an open-mind
Alex drimar
Supreme Member
- Oct 18, 2023
- 1,293
- 184
You can change your campaign regularly and occasionally you can do promotions or giveaways to attract more customers. The high frequency can be partly due to your content.
Liah Agency
BANNED
- Apr 14, 2024
- 101
- 11
which the issue as you say bro? example about account or the result ?
uzidoflamingo
Senior Member
- Aug 12, 2024
- 897
- 103
The problem is whether your results are acceptable, if they are expensive then you need to change to a new campaign
QuanganhMedia
Regular Member
- Sep 3, 2024
- 479
- 66
As long as you are profitable, the metrics don't matter, test new ads as a backup.
Annuus Agency
Newbie
- Mar 17, 2025
- 49
- 3
I wanted to update you regarding the recent frequency issue observed in our Facebook Ads campaign.
We're currently seeing a higher-than-ideal frequency, which means the same users are being shown the ad multiple times. This can often lead to ad fatigue, decreased engagement, and rising CPCs/CPMs.
We're currently seeing a higher-than-ideal frequency, which means the same users are being shown the ad multiple times. This can often lead to ad fatigue, decreased engagement, and rising CPCs/CPMs.
Key Observations:
- Frequency: [Insert frequency number here]
- CTR / Engagement: [Insert relevant data]
- CPM/CPC Trend: [Rising/Falling/Stable]
Possible Causes:
- Audience Saturation: The current audience size may be too small, especially if we've been running the same creative for a while.
- Lack of Rotation: Ad creatives haven't been refreshed recently, contributing to fatigue.
- Budget vs. Audience Size: Budget might be too high relative to the audience, causing quick saturation.
Recommended Actions:
- Expand or Refresh the Audience – Lookalikes, interest-based layers, or new segments.
- Rotate Creative Assets – Introduce new visuals, headlines, or formats.
- Frequency Capping (if using Reach objective) – Set manual caps to control exposure.
- Adjust Budget or Schedule – Lower the budget slightly or shorten campaign duration.
Karena_one
BANNED
- Apr 5, 2025
- 85
- 14
You need to add some information such as what your product is, your audience, the area you advertise in so that people can advise you more easily. Set up a few campaigns to find out which is your target campaign.
- Oct 17, 2023
- 2,087
- 1,031
keep testing new creatives everyday my friend, one good one can't last forever
Media Mikenco Agency
BANNED
- Nov 11, 2024
- 292
- 45
Your product market has too many competitors. Your content and images are not enough to attract customers. You should regularly refresh your campaign.
Your ads are showing too many times to the same people. Maybe you should change your ad or find new people. I think lowering the budget can help you.
HAI AGENCY
BANNED
- Feb 20, 2025
- 337
- 82
Refresh your product content when you promote your content or it will attract more people to reach.
BMW agency
Junior Member
- Feb 5, 2025
- 143
- 18
Please expand your object file, maybe it's too small
Ven_doora
Junior Member
- Feb 16, 2025
- 106
- 363
If you're seeing "high frequency" issues while running Facebook ads targeting the US, it means your audience is seeing your ads too many times. Your content and images are not enough to attract customers. You should regularly refresh the campaign and add some attractive incentives to attract customers.