Facebook Ads Cpa marketing tracking?

Seanjay

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Hey, I'm curious if anyone has a background on facebook ads and affiliate marketing (cpa marketing).

I'm starting to run campaigns today. I'm curious about how tracking works.

1. Will the facebook pixel track conversions, age, gender, device,etc?

2. Should I use a 3rd party tracking software to track this data?

Or is it best to use both? Does anyone have experience?

Appreciate any help, thank you.
 
D

Deleted member 813988

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Because Facebook pixel tracks only specific info, GA collects broader data.
 
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