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Facebook Ads Cpa marketing tracking?

Discussion in 'Pay Per Click' started by Seanjay, Nov 6, 2019.

  1. Seanjay

    Seanjay Newbie

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    Hey, I'm curious if anyone has a background on facebook ads and affiliate marketing (cpa marketing).

    I'm starting to run campaigns today. I'm curious about how tracking works.

    1. Will the facebook pixel track conversions, age, gender, device,etc?

    2. Should I use a 3rd party tracking software to track this data?

    Or is it best to use both? Does anyone have experience?

    Appreciate any help, thank you.
     
  2. se900se

    se900se Jr. VIP Jr. VIP

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    1. Yes
    2. Google Analytics is the most common
     
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  3. Seanjay

    Seanjay Newbie

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    Thanks for response.
    Why use 3rd party tracker for fb if pixel does all the tracking?
    What is the pixel missing?
     
  4. se900se

    se900se Jr. VIP Jr. VIP

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    Because Facebook pixel tracks only specific info, GA collects broader data.