Facebook Ads - Click Fraud

I also used FB ads trying to build up one of my fan pages. Most of the new fans were obvious bots with no real homepage to speak of. After about 50 of them and no real fans I canceled the ads. I then bought 1,000 fake likes from fivverr for $5 and saved a lot of money from the FB scam.

It would be interesting to find out if FB was actually behind the bots. Seems kind of weird for some black hatter to be bot liking all the ads on pages, but who knows.

Bottom Line: Not worth a dime.

I think 1000 fan which you buy from fivver is fake
 
I've had the same experience as others have noted. My ads on FB typically return zero conversions. Meanwhile, the exact same ads will do very well on Bing, Google, etc. On FB, I see a ton of clicks and nothing as far as results are concerned.

I have concluded that FB ads are only good for making your product top of mind - nothing more. Since I can spend as little as $5 per day on a campaign and still see upwards of 70k impressions (paying for 5 or so clicks that I know will not convert), I just try to make my ads full of information about my product. It's like buying a billboard on a busy street. You're just planting a seed. That's all.

So, I don't think that FB ads are 'useless' but I certainly won't be dropping major money on any campaigns and expecting conversions with them any time soon.
 
Anybody try using fb ads to get more real likes instead of web traffic? How well does it work for u?

I have a friend that tried it and his likes went up but now im wondering if those likes are fb bots..
 
a couple of days ago I'd run an fb add campaign for a CPA offer and hear the same words from manager she said "all clicks are coming from bots" I was amazed I have read the article now its clear.
 
Maybe it could be also an competition attack, who randomly clicks the ads?
If bad pr was the purpose, it definitely worked.

But I tend to believe more that Zuckerberg itself aranged it.
 
So wait a minute; I'm not sure if I understand this completely... Did Facebook themselves run a bot to click on peoples' ads to drive up the advertisers' costs, and hence increase Facebook's own revenue?

If so, damn... That's BEYOND blackhat. That's straight up criminal.
 
So wait a minute; I'm not sure if I understand this completely... Did Facebook themselves run a bot to click on peoples' ads to drive up the advertisers' costs, and hence increase Facebook's own revenue?

If so, damn... That's BEYOND blackhat. That's straight up criminal.

yes those are the real criminal minds
 
Thanks for sharing the info Markthedude. Anyone know who who on earth creating this bots?
 
I too tried Facebook advertising and was really disappointed with the results. On top of that, they have so many restrictions on what you can and can't advertise its ridiculous.
 
I'm just glad that I was able to get $100's of dollars in free advertising back when visa ran their special of getting $100 vouchers for joining their fan page and installing their app. Had I been paying myself the ROI was nearly 1:1. Which I thought at the time was a complete waste of time when after reading that article and the comments here I now see that I should have been lucky. In reality though my service at the time as $100 so if you think about it the conversion rate was complete crap when compared to other advertising platforms.
 
I think fb is still good to ads some product or gain ranking....
I still using this. may be demographic or something wrong make ads doesn't powerfull.

its just my opinion
 
wow 80% fraud clicks :o

Facebook has 2 models of advertising, one is base on clicks (CPC) and the other is base on impression (CPM)

I believe these guys weren't advertising much on facebook, because if you are going to run a big campaign you need to switch to CPM ,as you will just need to be worry about your conversion and no matter how bad your CTR is, your ads will display and if even you receiving 1 million fraud clicks, it will not charge you a cent as you pay only for impression...

So usually facebook ads works like this, You create ads base on CPC to find out how they perform and then switch them to CPM ...
 
I wouldn't touch Facebook stock with a 10 foot pole even before this story came out. They valued the company at $100b when they were only earning about $1b profits annually. To top it off, Everything online is migrating from PC screen to mobile phone screen and that's bad for ad revenue.
 
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