I recently put up a website which is basically a general contracting site. I give free estimate quotes on brief description of jobs and then turn the clients over to contractors in the area at a cost. I decided to try facebook ads, the bid is currently $0.15 and the targeting options are over 25 men and women that live in toronto ontario. I left the specific interests and groups empty as it doesn't matter and I figured I could reach a wider audience and get a lower cpc that way this is the ad title:"Need an Electrician?" body:"Get your free quote today! We provide affordable electrical contracting in Toronto" The picture is our logo I started with a 0.10 bid, once it went active I increased by 1 cent every hour or so up to 0.15 with no results, its been at 0.15 overnight and no clicks, something like 15 impressions. What am i doing wrong?