Facebook Ads Abbreviations

Tagmo

Banned - Selling via PM
Joined
Dec 28, 2018
Messages
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I hope this helps you
AB (Auto Bidding)
AI (Audience Insights)
AOV (Average Order Value)
API (Application Programming Interface)
ATC (Add to Cart)
BM (Business Manager)
CA (Custom Audience)
CC (Custom Conversion)
CPA (Cost per Action)
CPC (Cost per Click)
CPE (Cost per Engagement)
CPM (Cost per Mile)
CPP (Cost per Purchase)
CR (conversion rate)
CTA (Call to Action)
CTR (Click-Through-Rate)
CTW (Click to Website)
DPA (Dynamic Product Advertising)
KPI (Key Performance Indicator)
LA / LAA / LLA (Lookalike Audience)
LTB (Lifetime Budget)
LTV (Lifetime Value)
MB (manual bidding)
PPE (Page Post Engagement)
PU / PUR (Purchase)
ROAS (Return on Ad Spend) for website purchases
ROI (Return on Investment)
RT (retargeting)
TKP (thousand-contact price)
TOS (Terms of Service)
UGC (User Generated Content)
UPP (Unpublished post / Dark post)
USP (Unique Selling Proposition)
VC (View Content)
VV (Video Views)
WC (Website Conversion)
WCA (Website Custom Audience)
 
hi, i have a question u might be able to help me
i have created the app and connected my api to the server and all is good ,
but i am trying to get spend on bm level and all that i have managed so far is to be able to get it on the ad account level
if you can help or send me where to look i will appreciate it
 
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