Extreme Targeted Mailing Journey [Slow Progressing]

Hey Everyone,
I know I have a bad reputation with keeping up with journey threads, mainly because I loose inspiration and hardly no one seems intersted. This shouldn't be a main motivator for me. I've realised I need to do this for myself and that's exactly what i'm going to do.

So, let's get straight down to it. I call this "Extreme Targeted Mailing" that means I'm going to pick through a list of hundreds of potential clients and choose one, then really drive home that sale.

I have no experience, but I make up for that with knowledge. I have read, re-read, bookmarked and re-read many Offline Methods here and I think I'm ready to get started.

So, you may be wondering how I attempt to get "Super Targeted Leads"; let me break it down for you.

First, I look through my local newspaper and then choose potential clients depending on a few factors:
($250 / 13 weeks delivered to 5,000 homes once weekly)

I'll write an "X" on any advertisement that looks promising, I.E has the following traits:

A) Has an average client value of $100+ OR would have a high client business.
B) Has a poorly designed Advertisement, easy to improve upon
C) Has a contact number, business name and logo. (I redesign their advertisement for FREE and send it to them in my package, more info later)

Image Example:



From there I've kind of built a system in my head that ranks businesses via their likeyness to purchase my services.

Unbearibly bad website = + 0.50 Points
Website not mobile optimized = + 0.50 Points
Have some connection to the owner nomatter how slight = + 0.50 Points
Domain name with no website = +1 Point
No website = + 1 Point
Live in local proximity / easy meeting distance = 1 Point
Advertising in local paper = +2 Points
Understand the needs for Marketing / Advertising etc = + 2 Points
Have recently purchased Graphic Designs, renovated building or come under new ownership = + 3 Points

This is basically all of the key points I have thought of thus far, I'm sure you will be able to help via posting more.

I then pinpoint it down to the best possible customer I can find that I havn't contacted thus far.

First Business Targeting:

PFD - Pet Food Retailer, he is in close proximity (2KM) his total point ranking comes to:

9.5 / 9.5 *

* Maximum rating you can currently receive while not countering other benefits. (Total points comes to 10.5)

* Clearly this point system won't guarantee a sale, I just feel as though it will help me rank local businesses, please feel free to ad "Requirements / Points" ranking to the chart, this will help incredibly.

Notes about PFD:

- Has recently paid over $300 for Graphic Design.
- Has no website.
- Has a Facebook page and often advertises specials, competitions and more.
- Has well designed A - Frames and Signage throughout his street, very costly for a small business.

What I've picked up from my breif anaylasis is that he understands you need to spend money to make money and he has spared no expense.

Mailing:

I've created a package to send to my "Targeted Leads" which include:
- 1x Sales Letter
- 1x Business Card
- Hand Written Envelope
- 1x Teaser (Not sure what the correct term is for this, it's basically like 7878's dice incorporation.
- 1x Free redesigned advertisement

I still need to print the sales letters and pick up the Teasers, but heres the "Package" so far:



As far as services go, I'll be covering these:
* Bold means main focus

- Graphic Design
- Web Design
- Web Coding
- Marketing
- Search Engine Optimization
- Social Marketing? (Whatever it is when you manage their social networks)

All of these aspects will be outsourced to a reliable team I have worked with many times.

This is all I have for now, I expect to mail out 5/08/2013

Any advice?

Good luck mate !

instead of adding dice to the package create something customized with your business name that the receiver can use on a daily basis...

top of my head: keychains, lanyard, a coaster that says something like 'we support your business when you're out for a drink' blabla

the dice technique is cool and intriguing but it works best with a kickass sales letter that wows. if you want the receiver to actually get in touch with you sending some dice won't do the trick...

lmxftw said:

instead of adding dice to the package create something customized with your business name that the receiver can use on a daily basis...

top of my head: keychains, lanyard, a coaster that says something like 'we support your business when you're out for a drink' blabla

the dice technique is cool and intriguing but it works best with a kickass sales letter that wows. if you want the receiver to actually get in touch with you sending some dice won't do the trick...

Click to expand...

Thanks for your constructive post, the Teaser was not specifically dice.

The company name is a play on words (Tamborine is the location and I've encorporated a Tambourine into the logo) so I was thinking if I could find like Tambourine keychains or something, will have to look arround.

nice idea ! will check my yellow pages soon