Hey Everyone, I know I have a bad reputation with keeping up with journey threads, mainly because I loose inspiration and hardly no one seems intersted. This shouldn't be a main motivator for me. I've realised I need to do this for myself and that's exactly what i'm going to do. So, let's get straight down to it. I call this "Extreme Targeted Mailing" that means I'm going to pick through a list of hundreds of potential clients and choose one, then really drive home that sale. I have no experience, but I make up for that with knowledge. I have read, re-read, bookmarked and re-read many Offline Methods here and I think I'm ready to get started. So, you may be wondering how I attempt to get "Super Targeted Leads"; let me break it down for you. First, I look through my local newspaper and then choose potential clients depending on a few factors: ($250 / 13 weeks delivered to 5,000 homes once weekly) I'll write an "X" on any advertisement that looks promising, I.E has the following traits: A) Has an average client value of $100+ OR would have a high client business. B) Has a poorly designed Advertisement, easy to improve upon C) Has a contact number, business name and logo. (I redesign their advertisement for FREE and send it to them in my package, more info later) Image Example: From there I've kind of built a system in my head that ranks businesses via their likeyness to purchase my services. Unbearibly bad website = + 0.50 Points Website not mobile optimized = + 0.50 Points Have some connection to the owner nomatter how slight = + 0.50 Points Domain name with no website = +1 Point No website = + 1 Point Live in local proximity / easy meeting distance = 1 Point Advertising in local paper = +2 Points Understand the needs for Marketing / Advertising etc = + 2 Points Have recently purchased Graphic Designs, renovated building or come under new ownership = + 3 Points This is basically all of the key points I have thought of thus far, I'm sure you will be able to help via posting more. I then pinpoint it down to the best possible customer I can find that I havn't contacted thus far. First Business Targeting: PFD - Pet Food Retailer, he is in close proximity (2KM) his total point ranking comes to: 9.5 / 9.5 * * Maximum rating you can currently receive while not countering other benefits. (Total points comes to 10.5) * Clearly this point system won't guarantee a sale, I just feel as though it will help me rank local businesses, please feel free to ad "Requirements / Points" ranking to the chart, this will help incredibly. Notes about PFD: - Has recently paid over $300 for Graphic Design. - Has no website. - Has a Facebook page and often advertises specials, competitions and more. - Has well designed A - Frames and Signage throughout his street, very costly for a small business. What I've picked up from my breif anaylasis is that he understands you need to spend money to make money and he has spared no expense. Mailing: I've created a package to send to my "Targeted Leads" which include: - 1x Sales Letter - 1x Business Card - Hand Written Envelope - 1x Teaser (Not sure what the correct term is for this, it's basically like 7878's dice incorporation. - 1x Free redesigned advertisement I still need to print the sales letters and pick up the Teasers, but heres the "Package" so far: As far as services go, I'll be covering these: * Bold means main focus - Graphic Design - Web Design - Web Coding - Marketing - Search Engine Optimization - Social Marketing? (Whatever it is when you manage their social networks) All of these aspects will be outsourced to a reliable team I have worked with many times. This is all I have for now, I expect to mail out 5/08/2013 Any advice?