Expedia Ads on Google?

maxmax06

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Has anyone had success with Expedia travel campaigns on Google Ads? What bidding strategies and campaign structures worked best for you? What challenges did you face?
 
trademark bidding restrictions are the first wall you'll hit, expedia's pretty strict on that in their terms
 
Main challenge is CPC and margin control. Travel traffic is expensive, so tracking ROI closely is more important than scaling fast.
 
We got the best results by retargeting people who already visited the site. Target CPA bidding worked best to get real bookings.
 
Has anyone had success with Expedia travel campaigns on Google Ads? What bidding strategies and campaign structures worked best for you? What challenges did you face?
big challenge was competition, travel niche is expensive so you need very good landing page + remarketing to make it profitable.
 
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