Exact vs. Brod

rebel.man · Mar 29, 2011

I'm noticing you also really gotta pay attention to the exact/brod numbers. I've seen some keywords rate really high and some significantly lower on brod, but when I hit exact on, its swaps and the low one is actually much higher.

Which one do you guys generally go with? I'm guessing some combination of the both, is there a good way to calculate this or find out which keyword might be better to go for based on these numbers?

thevil · Mar 29, 2011

I Never use Broad. IMO it's a waste of time (adwords tool).

Because Broad is just that, broad. You search a broad match for tennis shoes, you get results from tennis shoes, tennis, shoes, buy tennis shoes, sneakers, shoe photos, etc...

I always use [Exact] and then I use "Phrase" just to delve deeper into the KW potential.

In Market Samurai, I do use Broad though, because with MS, broad can uncover many other keywords.

theconfidenceman · Mar 29, 2011

go with broad to see what your competition is in G because people dont use quotes when they search. But to select the KW to target use exact for your traffic estimates.

Rob Whisonant · Mar 29, 2011

I always use exact match.

poolhall · Mar 29, 2011

Exact is the way to go. Broad is just includes too much noise.

SarkarSEO · Mar 29, 2011

Exact.....gives me traffic estimate .....BROAD i never used !!

BorisTipsIt · Mar 29, 2011

Exact. Particularly when hunting domains. Made the mistake of using broad when buying them before like a dolt.

lqmatrix · Mar 29, 2011

Yup exact is what you can expect for search volume.

rebel.man · Mar 29, 2011

Ya, that makes a lot of sense, I assumed that much, thanks for confirming guys.

Exact vs. Brod

rebel.man

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thevil

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theconfidenceman

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Rob Whisonant

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poolhall

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SarkarSEO

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BorisTipsIt

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lqmatrix

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rebel.man

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