Exact vs. Brod

Discussion in 'White Hat SEO' started by rebel.man, Mar 29, 2011.

  1. rebel.man

    rebel.man Newbie

    Joined:
    Mar 21, 2011
    Messages:
    27
    Likes Received:
    0
    I'm noticing you also really gotta pay attention to the exact/brod numbers. I've seen some keywords rate really high and some significantly lower on brod, but when I hit exact on, its swaps and the low one is actually much higher.

    Which one do you guys generally go with? I'm guessing some combination of the both, is there a good way to calculate this or find out which keyword might be better to go for based on these numbers?
     
  2. thevil

    thevil Junior Member

    Joined:
    Aug 17, 2010
    Messages:
    190
    Likes Received:
    189
    I Never use Broad. IMO it's a waste of time (adwords tool).

    Because Broad is just that, broad. You search a broad match for tennis shoes, you get results from tennis shoes, tennis, shoes, buy tennis shoes, sneakers, shoe photos, etc...


    I always use [Exact] and then I use "Phrase" just to delve deeper into the KW potential.

    In Market Samurai, I do use Broad though, because with MS, broad can uncover many other keywords.
     
  3. theconfidenceman

    theconfidenceman Regular Member

    Joined:
    Feb 24, 2008
    Messages:
    262
    Likes Received:
    57
    Location:
    New York
    go with broad to see what your competition is in G because people dont use quotes when they search. But to select the KW to target use exact for your traffic estimates.
     
  4. Rob Whisonant

    Rob Whisonant Junior Member

    Joined:
    Feb 25, 2011
    Messages:
    112
    Likes Received:
    38
    I always use exact match.
     
  5. poolhall

    poolhall Newbie

    Joined:
    Jan 8, 2010
    Messages:
    26
    Likes Received:
    6
    Exact is the way to go. Broad is just includes too much noise.
     
  6. sarkark21

    sarkark21 Jr. VIP Jr. VIP UnGagged Attendee

    Joined:
    Feb 7, 2010
    Messages:
    7,352
    Likes Received:
    819
    Gender:
    Male
    Occupation:
    SEO Consultant
    Location:
    Skype
    Home Page:
    Exact.....gives me traffic estimate .....BROAD i never used !!
     
  7. BorisTipsIt

    BorisTipsIt Regular Member

    Joined:
    Aug 28, 2010
    Messages:
    210
    Likes Received:
    57
    Location:
    BorisLand
    Exact. Particularly when hunting domains. Made the mistake of using broad when buying them before like a dolt.
     
  8. lqmatrix

    lqmatrix Registered Member

    Joined:
    Aug 12, 2009
    Messages:
    64
    Likes Received:
    9
    Yup exact is what you can expect for search volume.
     
  9. rebel.man

    rebel.man Newbie

    Joined:
    Mar 21, 2011
    Messages:
    27
    Likes Received:
    0
    Ya, that makes a lot of sense, I assumed that much, thanks for confirming guys.