Exact Match Domains Translating to Foreign Searches?

MatthewGraham

BANNED

Oct 6, 2015

1,755

2,746

• Jan 23, 2017

• #1

Consider the domain name: buy-zapatos.com. Zapatos is Spanish for shoes. Would this domain help rank for the term "buy shoes"? Or will "zapatos" help inform English search engines of what the page is related to at all?

Has anyone experimented with this?

 

Nargil

Elite Member

Executive VIP

Jr. VIP

May 10, 2012

9,541

7,560

• Jan 23, 2017

• #2

No need to experiment, because times of EMDs are long gone and they don't bring any benefit to SEO anymore. Just trouble. So nope, don't bother really.

 

Aty

Elite Member

Jan 27, 2011

7,631

5,301

• Jan 23, 2017

• #3

"buy zapatos" won't help you rank for "buy shoes", at all. And as said above, I too would avoid EMDs and rather go with a brandable name.

 

terrycody

Elite Member

Sep 29, 2012

6,423

3,324

• Jan 23, 2017

• #4

Even EMD time was passed, I can still see a lot of EMD ranked on BING or even Google, so it is good to use I think, just need to be cautious with it! I think EMD still got power but easy to get be penalized, double sword edge.