I've been an instructor on Udemy for about 6 months now with 3 courses. I can tell you the price points for courses are a facade (aka bullshit), mine included. What I mean by that is I'm listing a price for my course which is exactly the same from my website but Udemy students and/or visitors will always use a coupon for the course, negating the actual value of it.
When I first joined I didn't understand how the biz model worked, so I saw courses for $297 with 10k students and figured it was a no-brainer to list my stuff. What I quickly realized is when signing up you're allowing Udemy to market on your behalf and in doing so, they can set the price to whatever via coupons. I could have opted out of this but I wanted to capture the marketshare of Udemy so I felt compelled to allow them to solicit on my behalf. If I was going to do all the marketing myself, I would have sent them directly to my site and keep 100%.
So if you're gonna become a Udemy instructor, be prepared for 99.9% of signups using a coupon. The choice is to opt-out of their marketing programs, but if you do then why would you send them to Udemy in the first place? It's a catch-22. Also, be prepared to have students who paid $10 feel you need to be there for them as an instructor after they make a purchase, with follow-up consulting, etc. Here's an exchange I just had with someone:
Them: I just want to make sure that the course is helpful and you stand behind it by being an active Udemy instructor.
Me: I'd suggest you not buy it if you're expecting me to be active with helping you after you watch the videos. Let's be honest here, you're paying $10 for the course and I don't have the time to hold anyone's hand for such a low price point. I've made my videos as comprehensive as they can be based on my experiences. If you don't think my videos alone are worth the whopping $10 price tag, then please don't buy it. If you want my personalized consulting away from Udemy, the price would be $500. I'm not here to convince you one way or the other.
Them: I'm not looking to be babied but I only want to know that you are not the kind of person to upload a video and not be willing to back it when confronted. The backhanded misinterpretation was a tad extreme but you did all I asked, and I'd have no problem buying it. Hopefully you can understand from my point of view that I am only making sure to weed out uploaders who 'hit and run' so to speak (and your own bio makes you sound like you'd do that! ;-)) so forgive my gesture, but I'm sure you know you can tell something about people's courses by how they respond. (or don't!)
Me: Well I don't know what you mean by "hit and run." I also don't know what you mean by "...not be willing to back it when confronted." If you wanna confront me on any points of my courses, bring it on! I'm not one to back down so if you think paying $10 for a course gives you license to "confront" me, you're sadly mistaken. When you're buying a course for $10 I don't think you can really expect any more than what the videos are teaching. Sure, I get a question here and there from other students and have no problems answering them. But I don't want you to get the impression that I'm going to be consulting with you more than that. If you're still under the impression it'll be more in-depth than just a question or two, please DO NOT purchase my course.
I mean really, people are this paranoid over $10!!!? In my opinion, Udemy is a bad business model for instructors while great for them and the students. When you look at Udemy instructors' price points and number of students, it's all window dressing.