Event management seo

Hey guys,need some help.I am planning the art festival ,not local but very large and need global european exhibitors and dealers for it.What is the best strategy?What can be the approximate cost?
I am planning
1seo - for fetsival keywords
2 adword
3.Press releases
4 Banners on festival websites
Can you give me some recommendations?

Find blogs that you would expect potential exhibitors and dealers to read and purchase banner advertising there.

Apart from that I would also say make your website SEO friendly and integrate with the major social media platforms.

Thanks for reply
IS there any resource where I can find exhibitors and contact them?

I would start by creating forum accounts on the major art forums (the names of which I have no idea) and creating a thread on each detailing the event, and linking back to your website/landing page for exhibitors to learn more or sign up.

On top of that, I would create a Twitter account for the event and favorite/follow/RT art niche folks, you only have to get your account viewed by one person running an art magazine/blog/forum etc. for them to decide to feature your event and get it in the eyes of thousands of followers in your niche.

Beyond that, making a nice and clean SEO friendly website is always good. I don't have much to say about AdWords, I am still learning a lot about that interface and best practices so good luck there!

Can you give me some recommendations?

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It depends what your budget is.

We need more details