EU sets out search ranking guidelines for Google, Microsoft, platforms

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https://uk.reuters.com/article/uk-eu-tech-platforms/eu-sets-out-search-ranking-guidelines-for-google-microsoft-platforms-idUKKBN28H25E
EU's guidelines : https://ec.europa.eu/digital-single-market/en/news/guidelines-ranking-transparency-pursuant-regulation-eu-20191150

TLDR; Google and other large platforms will be forced into describing in part why a business/product/service ranks or doesn't rank due to its algo. It doesn't go as far as giving you a precise mathemtical breakdown of how their algo works, but will give you some description of the main contributing factors. There's a lot of legal and referential stuff in their guidelines and I haven't read it all, but that seems to be the gist.

Could be exciting times for new ways to rank.
 
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