EU forces Meta to stop targeted advertising

Dopious · Nov 1, 2023

Despite Meta's subscription plans, the EDPB decides to comply with the Norwegian Data Protection Authority's request to stop all data collection related to targeted ads.

In a recent decision, the European Data Protection Board (EDPB) announces that Meta must stop all targeted advertising on the Facebook and Instagram platforms. The ban applies not only to the EU, but to all 30 countries in the European Economic Area (EEA) and must be enforced by the Irish data protection authority in two weeks at the latest.

https://edpb.europa.eu/news/news/20...personal-data-behavioural-advertising-meta_en

Black Hat Earth · Nov 1, 2023

RoiBox said:
Despite Meta's subscription plans, the EDPB decides to comply with the Norwegian Data Protection Authority's request to stop all data collection related to targeted ads.

In a recent decision, the European Data Protection Board (EDPB) announces that Meta must stop all targeted advertising on the Facebook and Instagram platforms. The ban applies not only to the EU, but to all 30 countries in the https://en.wikipedia.org/wiki/European_Economic_Area (EEA) and must be enforced by the Irish data protection authority in two weeks at the latest.

https://edpb.europa.eu/news/news/2023/edpb-urgent-binding-decision-processing-personal-data-behavioural-advertising-meta_en

Does that mean the EU is eliminating the FB platform?

Mr Positive · Nov 1, 2023

This is something all countries should follow suit. It’s annoying really so this time a welcome change by the EU

Beklink · Nov 1, 2023

I really like this change, every country should follow EU

RocketRDP · Nov 1, 2023

Interesting to see what will Meta do as a response.

Wondering if they could consider 'threatening' to leave Europe all together like Musk did last month.

RedReddington · Nov 1, 2023

Does this mean you can't target people who for example like golden retrievers?

KJREDDY247@ · Nov 2, 2023

RedReddington said:
Does this mean you can't target people who for example like golden retrievers?

+1 for this
How do people spend on their ads then? like just post an ad randomly and spend money?

Luca Marketing Agency · Nov 2, 2023

Facebook users will love this, but businesses that want to run ads won't:/ Customers in the EU are always very potential, but what do we do when we can't set a target and pray to God to be reached?

N1ckG2 · Nov 2, 2023

This a bad news for both users and business.

As a user I like to see relevant ads. When I am looking for something I just share similar stuff and then see relevant ads. I bought a nice vacation holiday at 80% discount.

As a business I want to target people who are interested in my business.

Do you really believe

1. Fb will stop ads or data collection?
2. It is better for you to see non relevant ads?
3. It is better for you to get 10x ad cost?

Elise Elsa · Nov 2, 2023

Stay tuned to see how Meta responds... perhaps this is bad news for businesses

SOCIAL MEDIA MARKETING · Nov 2, 2023

It will be bad news for businesses and individuals who want to run ads. Because Europe is a big market

medialounge · Nov 2, 2023

KJREDDY247@ said:
+1 for this
How do people spend on their ads then? like just post an ad randomly and spend money?

And at the end of the day wasting money without conversion.

p3n7357 · Nov 2, 2023

N1ckG2 said:
This a bad news for both users and business.

As a user I like to see relevant ads. When I am looking for something I just share similar stuff and then see relevant ads. I bought a nice vacation holiday at 80% discount.

As a business I want to target people who are interested in my business.

Do you really believe

1. Fb will stop ads or data collection?
2. It is better for you to see non relevant ads?
3. It is better for you to get 10x ad cost?

Best threat is to stop instagram and Facebook completely from Europe so people will react to get back ads

tunks · Nov 2, 2023

RedReddington said:
Does this mean you can't target people who for example like golden retrievers?

Wouldn’t this be interest targeting? And not behavioural

RedReddington · Nov 2, 2023

tunks said:
Wouldn’t this be interest targeting? And not behavioural

I have no clue OP said targeted advertising doesn't that include both?

awesomewebsites · Nov 2, 2023

RoiBox said:
Despite Meta's subscription plans, the EDPB decides to comply with the Norwegian Data Protection Authority's request to stop all data collection related to targeted ads.

In a recent decision, the European Data Protection Board (EDPB) announces that Meta must stop all targeted advertising on the Facebook and Instagram platforms. The ban applies not only to the EU, but to all 30 countries in the European Economic Area (EEA) and must be enforced by the Irish data protection authority in two weeks at the latest.

https://edpb.europa.eu/news/news/20...personal-data-behavioural-advertising-meta_en

Will it affect their revenue?

xReminisce · Nov 2, 2023

A nice change from EU for once...

Dopious · Nov 2, 2023

awesomewebsites said:
Will it affect their revenue?

Probably marginal.

IamScammer · Nov 2, 2023

On TikTok I don't segment anything, I just set the algorithm to do everything itself and it works very well... the ultra-segmentation of trying to segment people who are 18-20 years old, have a spot on their left thigh and two rottweillers hasn't worked for years now

SOCOM · Nov 2, 2023

Meta's revenue is about to take a nose dive.

EU forces Meta to stop targeted advertising

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