I've used ePR to rank successfully for me and my clients. Some short term, some very very long term (1+ years on some long tail phrases). Typically I've used software such as TrafficMania Pressbot (found here for free) to do a blast to a bunch for free. I've also done them manually. I've also paid a service, http://www.pressreleasepoint.com/ for them to submit to up to around 50 free PR sites for $21 USD or so. It's an easy one stop shop. However, they have a few options if you pay more, and I'm curious as to whether anyone has done this. Option 1: (cheapest): Blast one ePR out to all of their sites on a single day Option 2: Slow roll out of the PR to all of their sites (with anchor links) to a few a day over the course of a week. (more money) I like option 2, as I've seen other competitors of mine seem to release the same press every day over the course of a week or so, and it seems to stay on Google page one (news) longer than the one shot. any thoughts, opinions, comments on this? Have you tried this for good old white hat methods to gain rankings and backlinks? PM me if you want to see some samples of press releases I've had live on top of Google for over a year. ePR can work well, so just want to know how others have used it or perhaps there are better ways to tweak it.