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Engagement Rate

Discussion in 'Instagram' started by scholl, Mar 18, 2016.

  1. scholl

    scholl Registered Member

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    Hi guys,

    im currently playing around coding some stuff... and at the moment im calculating engagement rates, my formula is (overall likes + overall comments) / media count / follower count * 100 ... so far so good but what im wondering about, what do you guys consider good/semi good/semi bad/bad engagement rates?

    Is everything above 5% good? Can you give me a hint how you rate Engagement in those categories:

    good: ...%
    semigood : ...%
    semibad: ...%
    bad: ...%

    Have a good one,
    Scholl
     
  2. Oct714

    Oct714 Registered Member

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    good luck with that...lol
     
  3. scholl

    scholl Registered Member

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    Uhm okay ... what is your problem ?

    i was just asking what you guys consider a "good" Engagement rate on an account
     
  4. alxmax

    alxmax Regular Member

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    I think you slightly need to re-consider your question.

    Engagement naturally decrease with the increase of followers. For new accounts, where I engage with other people in the niche, my posts can have 100%+ engagement. In general for marketing, the big brands, that do not follow other accounts and like other posts, expect 0.5% engagement.

    So I think you need to add in the size of the account and what kind of engagement the account is doing.
     
  5. alxmax

    alxmax Regular Member

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    Your formula is not totally precise, lets say all your users both like and comment, then your engagement would be 200%. Furthermore, people can comment more than once, and you can comment back, essentially the two of us could drive your engagement to infinity. I advice you when looking at engagement to only look at the likes. It will be more useful for you and others if you write something along the lines of: 5% liking engagement and 20 comments on average per post.
     
  6. scholl

    scholl Registered Member

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    Thanks alxmax,

    Isn't the size of the account already in my formula by dividing through the followercount? The only way of knowing the engagement the account is doing is to use maybe the Follower/Following ratio? But how would you implement that into the formula?


    Too be fair, that is a good point. It's easy to manipulate the engagement by commenting multiple times. But is having a 200% engagement a bad thing? I mean, you could have 100 followers but 200 Likes on a picture aswell.

    And last but not least, how would you categorize the liking engagement into 4 groups? What would you consider a good/bad percentage

    Have a good one,
    Scholl
     
  7. alxmax

    alxmax Regular Member

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    Yes, it is in the followers number, but it is easy to receive 10 likes on your first photo and only have 1 follower. In my opinion, you can't really say you have 1k% engagement.

    As sais engagement rating depends on the size of the account. The bigger the account is the lower engagement is considered good in my opinion.
     
  8. xpgo

    xpgo Newbie

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    Hi !

    I've been learning about that also.
    Found this article recently, hope it helps:

    They also refer as 1 comment per photo for each 100 likes. Of course this should be an average, you can get much more for a glowing photo with multiple hashtags and depending on your engangement with followers.
     
  9. scholl

    scholl Registered Member

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    Thank you very much, that was the info i was looking for, helped a lot