So are EMD's basically worthless now? I have a brand domain, but I was thinking of purchasing an EMD domain just for shuffling traffic back to my brand domain. I was thinking of putting up regular posts on the EMD domain, and linking them back to my brand domain, is this pointless though? Will the EMD not even rank in Google? Will I have to create backlinks and such for it? Or will quality content, and the fact that it is an EMD be enough to get a it a good rank?