It's been a long time since I've heard anybody talk about EMDs and I've seen many many people talking about how they don't mean shit anymore, so I decided to do a test. Not going to reveal the name cause I might turn it into something, but the search term gets over 1,300 searches per month on G and it's about a sellable physical item (worth between 60 and $120 depending) and the EMD is very usable (sounds fairly brandable and not stupid grammatically). I've had it for 2 weeks and I'm already ranking #1 for the EMD keyword. I was actually ranking first before I even finished throwing up a very basic 6 page site, but I'm still there as of today with only 4 backlinks (anchors are the EMD keyword). I'm even ranking over 3 big box stores for this term. Anybody else still getting results with EMDs?