EMD does work

They went from ranking search terms, matched with user intent to pages.

To matching search terms to an ideal page embedding, and seeing how close each page is to the ideal embedding. (They also have a negative embedding for spam.)
Mind elaborating on this?
 
In general , they do not work and it is well accepted fact. There might be exceptions like your case but I still feel that the main cause be good seo for ranking and not being EMD.
 
In general , they do not work and it is well accepted fact. There might be exceptions like your case but I still feel that the main cause be good seo for ranking and not being EMD.
Yeah, They don't work as they used to before. But still you can rank for low comp terms with EMD but still you need to actual SEO for it in order to rank for your term.
 
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