Effective Budget Allocation on Facebook Accounts.

Today, we will discuss how to effectively allocate budgets on Facebook accounts with different daily limits—$25, $50, $250, and $1500. Our focus will be on the gambling vertical (scheme traffic), which is a highly interesting area in affiliate marketing. Here are some tips based on the personal experience of one of our authors. These insights will help you manage your budget effectively when running ads on Facebook.

$25 Daily Budget​

1) 1-1-1 Strategy: Use one campaign, one ad set, and one ad. This approach is best for small budgets, especially in Tier-1 countries, where duplicating ad sets isn't effective.

2) Focus on Conversions: Given the limited budget, it can be challenging to convert subscribers into deposits. Prioritize precise targeting and optimization to maximize results.

$50 Daily Budget​

1) Continue 1-1-1 Strategy: This strategy remains effective. Scale by increasing the number of accounts rather than ad sets or ads.

2) Campaign Budget Optimization (CBO): Set the budget at the campaign level, allowing Facebook to distribute it among ad sets for optimal results.

• Example: 1 campaign, 3 ad sets, 1 ad (1-3-1 strategy).

3) Test Multiple Ad Sets: If you find a converting setup, allocate the budget across different ad sets within the campaign. For instance, split the $50 into two ad sets ($25 each) or allocate $50 to each and analyze the performance to decide which to keep.

$250 Daily Budget​

1) Use Spend Accounts: For accounts with a higher spend limit, distribute the budget across various ad sets to find the best-performing ones.

2) Duplicate Successful Ads: If an ad set performs well, duplicate the ad to maintain and potentially improve results.

$1500 Daily Budget​

1) Set Maximum Bid: With a high daily budget, set a maximum bid to control costs. This prevents Facebook from dynamically adjusting bids beyond your budget.

2) Scale Carefully: High budgets deplete quickly, so monitor spending closely.

3) Increase Ads in High-Performing Ad Sets: If an ad set performs well, scale by increasing the number of ads within that set.

Conclusion​

• 1-1-1 Strategy: Single ad set and ad might not provide enough data for proper analysis.
• 1-3-1 Strategy: Test one creative across three different audiences to identify the best-performing segment.
• 1-1-3 Strategy: Show three different creatives to one audience to determine the most effective ad.