If you're looking to sell it yourself here's some things I might do in your situation:
Setup a an online store. Whether you have to pay a monthly fee or if you outright buy the software (or use free software) & just pay for credit card processing.
Setup with Google Base (Froogle). If you have a lot of products you can bulk upload your product line with images/prices/etc linking back to your site. This is free & I get about 1,000 targeted visitors a month from this method to my small store that offers not as desirable merchandise (discontinued, etc). Some people don't like it, I love it & it's free.
Setup with Pricegrabber. You'll have to have a bulk upload file, but it's a pretty popular comparison shopping site & you pay nothing up front (if I remember correctly) & you pay once a month for transaction. I think the poercentage is somewhere around 5% + $1 that they take. A little steep, but I've used that as well & it's worked well for me, too.
Setup on eBay. In the past when I sold merchandise with a different supplier, I would sell lower on ebay - then refer the customers to my website for future purchases for higher priced items. This worked pretty well when I offered name brand merchandies. Last I remember I thought the only way to drive to an eBay store was to promote it through an active auction. I could be wrong, but I think that's the way it used to be. I tried it a little long ago so this might help you.