There are still many people out there that believe if they “build it they will come” (Field of Dreams). This may have been true when the Internet was young but these days it takes a lot more. A typical example was when someone phoned me a little while ago asking for a quote for an eCommerce website. After a discussion I gave them a quote of around £2,000 and asked how they were going to market the site and offered my SEO services. The reply was “Oh I haven’t really thought about it, how much does that cost?” After some more discussions I said around £500 per month and it will take 3-6 months before you start seeing a good amount of traffic and a return on your investment.