eCommerce SEO question

rockandcarter · Mar 23, 2015

Hello,

Just looking for some advice on doing the SEO on an eCommerce website. The main problem we are having is that we only sell second hand goods so each item we list (150 a week) a unique listing. Right now all the content is duplicated from manufactures websites and doesn't stay online for more than 2 weeks. Its only a matter of time before Google starts to penalise this reckless behaviour.

Any thoughts/suggestions would be great.

Cheers

nikster · Mar 23, 2015

So start ranking category pages, rather than specific item pages. Or, start writing unique descriptions for each item that you list for 2 weeks...and alter the descriptions once this item is replaced with a new one. Or, do both - recommended.

Duplicate descriptions are quite common around eCommerce website. Google won't penalize your domain for that, but your pages are unlikely to rank. However, if you create a page that sits online for 2 weeks only, I wouldn't worry about organic search traffic to that page anyways.

Do your original content and on page SEO on "Large cat trees" category page, rather than "80 inch supernova cat tree model 873" (if this tree is only going to be available for 2 weeks on your site).

contentdarknight · Mar 24, 2015

Duplicate content is usual on such websites. Write some unique content for your product. It will help you.

Yasin Rishad · Mar 25, 2015

Promote your product with writing unique content. I believe this is the solution for you.

WebTG · Mar 25, 2015

either use unique content or put nofollow, noindex meta tag in the head section otherwise your site will be penalize

xjapan · Mar 25, 2015

try to spin the contents before you upload into your site

widescopeseo · Mar 25, 2015

Duplicate description may be common but have at least some form of unique content to supplement it. What is not recommended is to have 100% duplicate content across your website.

ThopHayt · Mar 25, 2015

Rewrite the content. Duh.

jeewatram · Mar 26, 2015

Don't past same content, but try to remove plagiarism from products content, try little changes in products description, if you will improve the content then you will not face any issue.

Absan · Mar 26, 2015

nikster said:
So start ranking category pages, rather than specific item pages. Or, start writing unique descriptions for each item that you list for 2 weeks...and alter the descriptions once this item is replaced with a new one. Or, do both - recommended.

Duplicate descriptions are quite common around eCommerce website. Google won't penalize your domain for that, but your pages are unlikely to rank. However, if you create a page that sits online for 2 weeks only, I wouldn't worry about organic search traffic to that page anyways.

Do your original content and on page SEO on "Large cat trees" category page, rather than "80 inch supernova cat tree model 873" (if this tree is only going to be available for 2 weeks on your site).

I agree with that. Unique content will make the difference

eCommerce SEO question

rockandcarter

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nikster

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contentdarknight

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Yasin Rishad

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WebTG

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xjapan

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widescopeseo

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