1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Easy Content Strategy for Leading SERP Results!

Discussion in 'Blogging' started by XZixZi, Nov 19, 2016.

  1. XZixZi

    XZixZi BANNED BANNED

    Joined:
    Jan 27, 2013
    Messages:
    59
    Likes Received:
    18
    Gender:
    Male
    Hi everyone,

    I'd like to share a strategy that I have been using to great success recently in some very competitive niches.

    Using this strategy I have been able to establish my sites as authorities on their chosen topics, gaining links from sites such as Wikipedia and leading blogs in my industry.

    Besides dominating the search results, part of writing great content is also about being seen as the expert in your field. Thin affiliate and Adsense sites are becoming harder to rank due to the lastest algo changes from Google, with a greater emphasis being placed on creating unique and valuable content that visitors stick around to read.

    One of the best ways I've found to increase rankings, as well as lowering bounce rates is by turning the blog into a resource of information about a chosen topic. Instead of writing one post after the other and hoping for the best, I am instead creating longer resource articles of 3,000 to 4,000 words each, and then creating smaller posts from each branching topic.

    These 'mega articles' attract natural links from other related sites, as well as earning a wealth of long-tail traffic. I combine this type of article with other clickbait such as infographics and videos to get real visitors and the search engines to see it as an authority.

    Links and traffic aside, the most important thing this strategy does is differentiate the site from the masses of blogs out there. Even in an unsaturated niche, there are conceivably hundreds of blogs that have very similar content to each other, and with no real way of knowing who the real experts are.

    Part of my strategy is to have four or five mega articles per website, with 5,7, and sometimes 10 smaller posts that goes into extreme detail.

    For example, I have an affiliate probiotics site. One of the mega articles is titled: 'The Top 5 Reasons to use Probiotics.'

    The above article gives a general overview on the best reasons to use probiotic supplements, how to use them, and how to buy them. Each point then has a sub-article that is interlinked to the main content pillar, and then links back to other parts of the site.

    When the pillar article gets shared around and has links built to it, the pillar passes link juice to the smaller articles, which means that the visitors finding your site from the smaller pieces of content are eventually going to find their way to one of your pillars, and the cycle of free traffic continues.

    The above strategy is easy to put into practice. You can usually combine some of your smaller articles into one pillar and then rewrite some of them.

    That's about all I can say about this. I'll watch this thread for any questions people might have!

    xzi
     
    • Thanks Thanks x 1
    Last edited: Nov 19, 2016
  2. Banditoseo

    Banditoseo Regular Member

    Joined:
    Jul 17, 2016
    Messages:
    268
    Likes Received:
    189
    Gender:
    Male
    Nice post and a good strategy these days. Do you outsource content or write it yourself? How do you format it?
     
    • Thanks Thanks x 1
  3. XZixZi

    XZixZi BANNED BANNED

    Joined:
    Jan 27, 2013
    Messages:
    59
    Likes Received:
    18
    Gender:
    Male
    Thank you.

    I started writing every post myself, and then moving on to just editing, then just proofing, now I just give a list of keywords to a team of writers and handle the bigger picture stuff. :)

    The main article is formatted with different headers, styles, bullet points, graphics etc to keep the visitor's attention on the page - it's also my superstition that this helps rank the content too.

    Links to the pillar articles are found on the sidebar and navigation.

    One thing I forgot to mention is that these big articles are a perfect way to get engaged readers to your list. Keep in mind that when other sites link to yours, they are quite literally funneling referral traffic to your opt-in box!

    Oh, and if it's a micro-niche site, I use the pillar content as the homepage.

    xzi
     
  4. X-Files

    X-Files Newbie

    Joined:
    Nov 20, 2016
    Messages:
    23
    Likes Received:
    1
    Gender:
    Male
    nice Method, good work. ill take this in consideration tho thanks for the post
     
  5. mackrood

    mackrood Newbie

    Joined:
    Nov 16, 2016
    Messages:
    31
    Likes Received:
    14
    Gender:
    Male
    Home Page:
    Great post
    I think having a lot of articles talking about specific niche is the best strategy to rank better in search engine. if you study many sites on google first page, i mean pages that rnk well, they have headlines that relate to relevant other headlines.
     
  6. We Bring Rank

    We Bring Rank Jr. VIP Jr. VIP

    Joined:
    Aug 21, 2016
    Messages:
    644
    Likes Received:
    69
    Gender:
    Male
    Occupation:
    Digital Marketing Analyst
    Home Page:
    Great Strategy ! Thanks once again