XZixZi
BANNED
- Jan 27, 2013
- 59
- 18
Hi everyone,
I'd like to share a strategy that I have been using to great success recently in some very competitive niches.
Using this strategy I have been able to establish my sites as authorities on their chosen topics, gaining links from sites such as Wikipedia and leading blogs in my industry.
Besides dominating the search results, part of writing great content is also about being seen as the expert in your field. Thin affiliate and Adsense sites are becoming harder to rank due to the lastest algo changes from Google, with a greater emphasis being placed on creating unique and valuable content that visitors stick around to read.
One of the best ways I've found to increase rankings, as well as lowering bounce rates is by turning the blog into a resource of information about a chosen topic. Instead of writing one post after the other and hoping for the best, I am instead creating longer resource articles of 3,000 to 4,000 words each, and then creating smaller posts from each branching topic.
These 'mega articles' attract natural links from other related sites, as well as earning a wealth of long-tail traffic. I combine this type of article with other clickbait such as infographics and videos to get real visitors and the search engines to see it as an authority.
Links and traffic aside, the most important thing this strategy does is differentiate the site from the masses of blogs out there. Even in an unsaturated niche, there are conceivably hundreds of blogs that have very similar content to each other, and with no real way of knowing who the real experts are.
Part of my strategy is to have four or five mega articles per website, with 5,7, and sometimes 10 smaller posts that goes into extreme detail.
For example, I have an affiliate probiotics site. One of the mega articles is titled: 'The Top 5 Reasons to use Probiotics.'
The above article gives a general overview on the best reasons to use probiotic supplements, how to use them, and how to buy them. Each point then has a sub-article that is interlinked to the main content pillar, and then links back to other parts of the site.
When the pillar article gets shared around and has links built to it, the pillar passes link juice to the smaller articles, which means that the visitors finding your site from the smaller pieces of content are eventually going to find their way to one of your pillars, and the cycle of free traffic continues.
The above strategy is easy to put into practice. You can usually combine some of your smaller articles into one pillar and then rewrite some of them.
That's about all I can say about this. I'll watch this thread for any questions people might have!
xzi
I'd like to share a strategy that I have been using to great success recently in some very competitive niches.
Using this strategy I have been able to establish my sites as authorities on their chosen topics, gaining links from sites such as Wikipedia and leading blogs in my industry.
Besides dominating the search results, part of writing great content is also about being seen as the expert in your field. Thin affiliate and Adsense sites are becoming harder to rank due to the lastest algo changes from Google, with a greater emphasis being placed on creating unique and valuable content that visitors stick around to read.
One of the best ways I've found to increase rankings, as well as lowering bounce rates is by turning the blog into a resource of information about a chosen topic. Instead of writing one post after the other and hoping for the best, I am instead creating longer resource articles of 3,000 to 4,000 words each, and then creating smaller posts from each branching topic.
These 'mega articles' attract natural links from other related sites, as well as earning a wealth of long-tail traffic. I combine this type of article with other clickbait such as infographics and videos to get real visitors and the search engines to see it as an authority.
Links and traffic aside, the most important thing this strategy does is differentiate the site from the masses of blogs out there. Even in an unsaturated niche, there are conceivably hundreds of blogs that have very similar content to each other, and with no real way of knowing who the real experts are.
Part of my strategy is to have four or five mega articles per website, with 5,7, and sometimes 10 smaller posts that goes into extreme detail.
For example, I have an affiliate probiotics site. One of the mega articles is titled: 'The Top 5 Reasons to use Probiotics.'
The above article gives a general overview on the best reasons to use probiotic supplements, how to use them, and how to buy them. Each point then has a sub-article that is interlinked to the main content pillar, and then links back to other parts of the site.
When the pillar article gets shared around and has links built to it, the pillar passes link juice to the smaller articles, which means that the visitors finding your site from the smaller pieces of content are eventually going to find their way to one of your pillars, and the cycle of free traffic continues.
The above strategy is easy to put into practice. You can usually combine some of your smaller articles into one pillar and then rewrite some of them.
That's about all I can say about this. I'll watch this thread for any questions people might have!
xzi
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