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Easy as fuck: On-Page SEO guide/checklist.

Discussion in 'White Hat SEO' started by WebMinati, Apr 25, 2018.

  1. WebMinati

    WebMinati Jr. VIP Jr. VIP

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    I wanted to post this as my 1000th post but it's 1006th now... Yup, I forgot.

    I have been doing SEO for my sites for 3 years now...

    ...and I have been testing on-page SEO techniques in different ways, different environments and even for really long tails keywords(single variable test)

    I have a few clients that pay around $2k-3k a month for this stuff (yup just on-page)

    Here's a check list of what I do for my and my client's on-page + technical SEO:
    • Fast site speed is must (technical stuff), higher the crawling speed higher the rankings(well you should always strive for faster pages than your competitors)
    • Setup Google console for site issues.
    • Setup your canonical url. Check yours by typing " info:site.com " on google.
    On page part:

    MD and PMD still work!!

    but you have to make it into a brand by nap syndication, entity stacking and branded links(which almost 80% people don't do, I would like a service which does this here, it will save a lot of time)
    • H1/title must have exact keyword.
    • Brand name in title tag works really well. Eg: best coffee maker reviews by coffee makers. (Or just use yoast for this)
    • Meta title should have an exact keyword.
    • Meta description doesn't matter much(no great tests till now)
    • H2 must have an exact keyword or longtail related to the main keyword. (never use H2 for useless terms like contact us, about us)
    • H3 should have a partial match keyword or LSI or longtails or trending terms on google... I love to use h3s to explain my content. (Most people use H2 for that, good but why do you want to confuse the Google bot?)
    • H4 for conclusion.
    • I have not tested h5 and h6 ever.
    • Always add the main keyword in first 200 words.
    • Lsi should be added in first 500 and at the last.
    • Outbound links to Wikipedia etc should be at the last(reference maybe), internal links works better when added in first 200 words.
    • Keyword in url is must.
    • Exact keyword in alt tags is must( don't just add: Samsung s9 review as tags, no big no. Write 100 words about it and add the keyword in first 10 words if possible) 1 picture = 1000 words :p but you know ;) 100 works just fine though :)
    • Silo or no silo doesn't matter, but the internal linking should be on point. Trust me when I say that silo helps in proper internal linking, that's why it works so good. Relevancy is transferred with internal links... Plus silo helps in structuring the site, so I recommend it if you have a big site or plan to make an authority site.
    • Content on the site, varies with niches/ type of content etc ( if it's a BMI calucalcul or coupon code, adding 50 words is enough, more content won't give you the ranking boost you need as google knows... And if you're writing a guide to do something then FAQs are must, so these things come to you by observing competition, and by experience)
    • Increase dwell time (backlinko guide)
    • Hyperlink h3s and lists when ever you can helps you score the site links ;)
    • Menus should be exact keywords where ever possible as menu links are crawled a lot.
    I think of pages on the internet like a research paper outline:

    H1 - Intro

    H2 - Subtopic Paragraph

    H3 - Sub topic of the subtopic

    H4 - Conclustion

    Pull up some research papers and see how it is done. I am writing a research paper for my dissertation so I know. Trust me :p

    PhD fucking suck... But it has helped me in optimizing my content a lot.

    Follow whatever these research papers are doing:

    https://scholar.google.co.in/scholar?q=artificial+intelligence+research&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ved=0ahUKEwiyr-P25NXaAhUMqI8KHddcCSIQgQMIJDAA#d=gs_qabs&p=&u=#p=ywslJ0HMWn0J

    Remember:

    On-page should be whitehat, should have content which reads like human: crappy content gets penalized!

    Don't judge content by its grammar, spelling mistakes etc but the content should be judged according to the value it gives. If a person will learn something after reading the review then it's great.

    Eg:

    If you are writing a review:

    Write the experience. Don't write the useless feature the product has even if its unique.

    Real images work better than product images.

    I have seen 25% conversion rates on my review articles with this :p

    Offpage can be blackhat, I like blackhat :p faster work can be done and if you're penalized, you can get out of it by disavowing a few links.

    If I have missed anything let me know :)

    You can ask for questions in the comments...

    Please don't PM me.
     
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    Last edited: Apr 25, 2018
  2. JohnnyWOW

    JohnnyWOW Regular Member

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    Thanks for the share, I will try on one of site pages and see what happens....
     
  3. stephen021

    stephen021 Registered Member

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    Thanks for the great share.

    If I use SILO structure, is it still necessary to put the keyword in URL?

    Let's say, I have my main keyword - "coffee maker reviews".

    I will make my URL like - mysite.com/reviews/coffee-maker/

    But if I use the keyword on URL it will look like - mysite.com/reviews/coffee-maker-reviews/

    isn't it look redundant?
     
  4. ak009

    ak009 Junior Member

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    Nice guide Op. Especially the header shit. I will try to follow it.
     
  5. Jeepy

    Jeepy Jr. VIP Jr. VIP

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    About SILO - I got quite better rankings after I changed my link structure to SILO style. It was quite pain in the ass to do it because I had ~250 articles already.

    Actually I'm doing almost everything as same as in your guide.

    Thanks! :)
     
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  6. stephen021

    stephen021 Registered Member

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    Do you use the exact match keyword on your URL?

    If my main keyword is - "coffee maker reviews". which URL structure should I use?

    mysite.com/reviews/coffee-maker/
    or,
    mysite.com/reviews/coffee-maker-reviews/
     
  7. Jeepy

    Jeepy Jr. VIP Jr. VIP

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    I have like this - mysite.com/fridge/reviews/philips-fa34232
     
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  8. TechEinstien

    TechEinstien Jr. VIP Jr. VIP

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    Does embedding video helps in ranking?
     
  9. WebMinati

    WebMinati Jr. VIP Jr. VIP

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    Glad.

    Do let me know as well :)


    Gold it is :)
    Follow all you can...

    Yup this shit works...

    ;)

    ;)

    Bookmark it :)

    Yup 250 posts needs silo! I even do it for 50 page website. Works af and you know where to link and what ;) and yeah breadcrumbs help with silo as well...

    I use the 1st one here, works the same.

    I will add it to my testing process though. Will tell you what I find here :)

    I really don't know :/

    I am testing it right now. I have never seen any ranking changes on my test subjects.

    it helps in increasing the dwell time... That's why maybe? But doesn't harm.

    Once I test it on 5-6 sites, I will tell you :)
     
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    Last edited by a moderator: Jul 3, 2018
  10. bh9889

    bh9889 Regular Member

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    Very informative. I believe SEO requires a lot of discipline and most beginners do not have the structure/plan to stay self disciplined when it comes to ranking and branding their site. This will serve as a helofuh guide to anyone!
     
  11. Giant Marketers

    Giant Marketers Jr. VIP Jr. VIP

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    Excellent in one word. Keep Continue Buddy
     
  12. DankHorse

    DankHorse Regular Member

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    Mind giving an example of this mate ?
     
  13. fabi113

    fabi113 Registered Member

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    Why do you need an example? There is already one.

    Alt Tag of picture explains the picture. If you have a picture of a car then write: Hypercar Bugatti XYZ 1000 HP with read leather and super nice rims... its not that hard.

    I dont know if its really necessary to put there 100 words in, maybe that could appear to be a bit too spammy and suspicious. I only write a few words or sentence. Mainly it was used back in the days when the site did not load that fast so it could display this words.
     
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  14. phoenix9

    phoenix9 Regular Member

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    I like this part.

    In the end, conversion is everything. No matter your site rank or not, if you can't convert to sales, it's useless.
     
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  15. set23

    set23 Power Member

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    You say that you like ''Black hat''.

    Which kind of black hat you usually make? Guest linking
     
  16. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    Good refreshment of on-page after a long time :) bookmarked!
     
  17. Shaybib

    Shaybib Junior Member

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    What does it means to hyperlink h3 and list?
    Do tags help?
    Can you give a link to perfect on post seo post?
     
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    Last edited: Apr 26, 2018
  18. nihalsad

    nihalsad Jr. VIP Jr. VIP

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    Nice one. Congrats on your 1000th post!
     
  19. mbreti3gut

    mbreti3gut Junior Member

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    This is just WOOOW...
    Thank you for providing us such a valuable content.
     
  20. guntur9090

    guntur9090 Junior Member

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    Then if you want to add guide
    you use mysite .com/guide/how-to-make-coofee?
    What if the guide is different?
    Like mysite .com/guide/how-to-make-coofee
    and mysite .com/guide/how-to-play-dota
    .