Easy as fuck: On-Page SEO guide/checklist.

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WebMinati

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I wanted to post this as my 1000th post but it's 1006th now... Yup, I forgot.

I have been doing SEO for my sites for 3 years now...

...and I have been testing on-page SEO techniques in different ways, different environments and even for really long tails keywords(single variable test)

I have a few clients that pay around $2k-3k a month for this stuff (yup just on-page)

Here's a check list of what I do for my and my client's on-page + technical SEO:
  • Fast site speed is must (technical stuff), higher the crawling speed higher the rankings(well you should always strive for faster pages than your competitors)
  • Setup Google console for site issues.
  • Setup your canonical url. Check yours by typing " info:site.com " on google.
On page part:

MD and PMD still work!!

but you have to make it into a brand by nap syndication, entity stacking and branded links(which almost 80% people don't do, I would like a service which does this here, it will save a lot of time)
  • H1/title must have exact keyword.
  • Brand name in title tag works really well. Eg: best coffee maker reviews by coffee makers. (Or just use yoast for this)
  • Meta title should have an exact keyword.
  • Meta description doesn't matter much(no great tests till now)
  • H2 must have an exact keyword or longtail related to the main keyword. (never use H2 for useless terms like contact us, about us)
  • H3 should have a partial match keyword or LSI or longtails or trending terms on google... I love to use h3s to explain my content. (Most people use H2 for that, good but why do you want to confuse the Google bot?)
  • H4 for conclusion.
  • I have not tested h5 and h6 ever.
  • Always add the main keyword in first 200 words.
  • Lsi should be added in first 500 and at the last.
  • Outbound links to Wikipedia etc should be at the last(reference maybe), internal links works better when added in first 200 words.
  • Keyword in url is must.
  • Exact keyword in alt tags is must( don't just add: Samsung s9 review as tags, no big no. Write 100 words about it and add the keyword in first 10 words if possible) 1 picture = 1000 words :p but you know ;) 100 works just fine though :)
  • Silo or no silo doesn't matter, but the internal linking should be on point. Trust me when I say that silo helps in proper internal linking, that's why it works so good. Relevancy is transferred with internal links... Plus silo helps in structuring the site, so I recommend it if you have a big site or plan to make an authority site.
  • Content on the site, varies with niches/ type of content etc ( if it's a BMI calucalcul or coupon code, adding 50 words is enough, more content won't give you the ranking boost you need as google knows... And if you're writing a guide to do something then FAQs are must, so these things come to you by observing competition, and by experience)
  • Increase dwell time (backlinko guide)
  • Hyperlink h3s and lists when ever you can helps you score the site links ;)
  • Menus should be exact keywords where ever possible as menu links are crawled a lot.
I think of pages on the internet like a research paper outline:

H1 - Intro

H2 - Subtopic Paragraph

H3 - Sub topic of the subtopic

H4 - Conclustion

Pull up some research papers and see how it is done. I am writing a research paper for my dissertation so I know. Trust me :p

PhD fucking suck... But it has helped me in optimizing my content a lot.

Follow whatever these research papers are doing:

https://scholar.google.co.in/scholar?q=artificial+intelligence+research&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ved=0ahUKEwiyr-P25NXaAhUMqI8KHddcCSIQgQMIJDAA#d=gs_qabs&p=&u=#p=ywslJ0HMWn0J

Remember:

On-page should be whitehat, should have content which reads like human: crappy content gets penalized!

Don't judge content by its grammar, spelling mistakes etc but the content should be judged according to the value it gives. If a person will learn something after reading the review then it's great.

Eg:

If you are writing a review:

Write the experience. Don't write the useless feature the product has even if its unique.

Real images work better than product images.

I have seen 25% conversion rates on my review articles with this :p

Offpage can be blackhat, I like blackhat :p faster work can be done and if you're penalized, you can get out of it by disavowing a few links.

If I have missed anything let me know :)

You can ask for questions in the comments...

Please don't PM me.
 
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JohnnyWOW

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Thanks for the share, I will try on one of site pages and see what happens....
 

stephen021

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Thanks for the great share.

If I use SILO structure, is it still necessary to put the keyword in URL?

Let's say, I have my main keyword - "coffee maker reviews".

I will make my URL like - mysite.com/reviews/coffee-maker/

But if I use the keyword on URL it will look like - mysite.com/reviews/coffee-maker-reviews/

isn't it look redundant?
 

stephen021

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About SILO - I got quite better rankings after I changed my link structure to SILO style. It was quite pain in the ass to do it because I had ~250 articles already.

Actually I'm doing almost everything as same as in your guide.

Thanks! :)

Do you use the exact match keyword on your URL?

If my main keyword is - "coffee maker reviews". which URL structure should I use?

mysite.com/reviews/coffee-maker/
or,
mysite.com/reviews/coffee-maker-reviews/
 

Jeepy

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Do you use the exact match keyword on your URL?

If my main keyword is - "coffee maker reviews". which URL structure should I use?

mysite.com/reviews/coffee-maker/
or,
mysite.com/reviews/coffee-maker-reviews/

I have like this - mysite.com/fridge/reviews/philips-fa34232
 

WebMinati

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Thanks for the great share. Bookmarked!!
Glad.

Thanks for the share, I will try on one of site pages and see what happens....
Do let me know as well :)


Thanks for the post, gold.
Gold it is :)
Thank you. Following
Follow all you can...

Nice guide Op. Especially the header shit. I will try to follow it.

Yup this shit works...

;)

great share to the point
;)

Great post!! I am bookmarking it :)
Bookmark it :)

About SILO - I got quite better rankings after I changed my link structure to SILO style. It was quite pain in the ass to do it because I had ~250 articles already.

Actually I'm doing almost everything as same as in your guide.

Thanks! :)

Yup 250 posts needs silo! I even do it for 50 page website. Works af and you know where to link and what ;) and yeah breadcrumbs help with silo as well...

Do you use the exact match keyword on your URL?

If my main keyword is - "coffee maker reviews". which URL structure should I use?

mysite.com/reviews/coffee-maker/
or,
mysite.com/reviews/coffee-maker-reviews/

I use the 1st one here, works the same.

I will add it to my testing process though. Will tell you what I find here :)

Does embedding video helps in ranking?

I really don't know :/

I am testing it right now. I have never seen any ranking changes on my test subjects.

it helps in increasing the dwell time... That's why maybe? But doesn't harm.

Once I test it on 5-6 sites, I will tell you :)
 
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bh9889

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Very informative. I believe SEO requires a lot of discipline and most beginners do not have the structure/plan to stay self disciplined when it comes to ranking and branding their site. This will serve as a helofuh guide to anyone!
 

DankHorse

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Exact keyword in alt tags is must( don't just add: Samsung s9 review as tags, no big no. Write 100 words about it and add the keyword in first 10 words if possible) 1 picture = 1000 words :p but you know ;) 100 works just fine though :)


Mind giving an example of this mate ?
 

fabi113

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Mind giving an example of this mate ?

Why do you need an example? There is already one.

Alt Tag of picture explains the picture. If you have a picture of a car then write: Hypercar Bugatti XYZ 1000 HP with read leather and super nice rims... its not that hard.

I dont know if its really necessary to put there 100 words in, maybe that could appear to be a bit too spammy and suspicious. I only write a few words or sentence. Mainly it was used back in the days when the site did not load that fast so it could display this words.
 

phoenix9

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On-page should be whitehat, should have content which reads like human: crappy content gets penalized!

Don't judge content by its grammar, spelling mistakes etc but the content should be judged according to the value it gives. If a person will learn something after reading the review then it's great.

Eg:

If you are writing a review:

Write the experience. Don't write the useless feature the product has even if its unique.

Real images work better than product images.

I have seen 25% conversion rates on my review articles with this :p

I like this part.

In the end, conversion is everything. No matter your site rank or not, if you can't convert to sales, it's useless.
 

set23

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I

Offpage can be blackhat, I like blackhat :p faster work can be done and if you're penalized, you can get out of it by disavowing a few links.

If I have missed anything let me know :)

You can ask for questions in the comments...

Please don't PM me.

You say that you like ''Black hat''.

Which kind of black hat you usually make? Guest linking
 

nihalsad

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Nice one. Congrats on your 1000th post!
 

mbreti3gut

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I wanted to post this as my 1000th post but it's 1006th now... Yup, I forgot.

I have been doing SEO for my sites for 3 years now...

...and I have been testing on-page SEO techniques in different ways, different environments and even for really long tails keywords(single variable test)

I have a few clients that pay around $2k-3k a month for this stuff (yup just on-page)

Here's a check list of what I do for my and my client's on-page + technical SEO:
  • Fast site speed is must (technical stuff), higher the crawling speed higher the rankings(well you should always strive for faster pages than your competitors)
  • Setup Google console for site issues.
  • Setup your canonical url. Check yours by typing " info:site.com " on google.
On page part:

MD and PMD still work!!

but you have to make it into a brand by nap syndication, entity stacking and branded links(which almost 80% people don't do, I would like a service which does this here, it will save a lot of time)
  • H1/title must have exact keyword.
  • Brand name in title tag works really well. Eg: best coffee maker reviews by coffee makers. (Or just use yoast for this)
  • Meta title should have an exact keyword.
  • Meta description doesn't matter much(no great tests till now)
  • H2 must have an exact keyword or longtail related to the main keyword. (never use H2 for useless terms like contact us, about us)
  • H3 should have a partial match keyword or LSI or longtails or trending terms on google... I love to use h3s to explain my content. (Most people use H2 for that, good but why do you want to confuse the Google bot?)
  • H4 for conclusion.
  • I have not tested h5 and h6 ever.
  • Always add the main keyword in first 200 words.
  • Lsi should be added in first 500 and at the last.
  • Outbound links to Wikipedia etc should be at the last(reference maybe), internal links works better when added in first 200 words.
  • Keyword in url is must.
  • Exact keyword in alt tags is must( don't just add: Samsung s9 review as tags, no big no. Write 100 words about it and add the keyword in first 10 words if possible) 1 picture = 1000 words :p but you know ;) 100 works just fine though :)
  • Silo or no silo doesn't matter, but the internal linking should be on point. Trust me when I say that silo helps in proper internal linking, that's why it works so good. Relevancy is transferred with internal links... Plus silo helps in structuring the site, so I recommend it if you have a big site or plan to make an authority site.
  • Content on the site, varies with niches/ type of content etc ( if it's a BMI calucalcul or coupon code, adding 50 words is enough, more content won't give you the ranking boost you need as google knows... And if you're writing a guide to do something then FAQs are must, so these things come to you by observing competition, and by experience)
  • Increase dwell time (backlinko guide)
  • Hyperlink h3s and lists when ever you can helps you score the site links ;)
  • Menus should be exact keywords where ever possible as menu links are crawled a lot.
I think of pages on the internet like a research paper outline:

H1 - Intro

H2 - Subtopic Paragraph

H3 - Sub topic of the subtopic

H4 - Conclustion

Pull up some research papers and see how it is done. I am writing a research paper for my dissertation so I know. Trust me :p

PhD fucking suck... But it has helped me in optimizing my content a lot.

Follow whatever these research papers are doing:

https://scholar.google.co.in/scholar?q=artificial+intelligence+research&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ved=0ahUKEwiyr-P25NXaAhUMqI8KHddcCSIQgQMIJDAA#d=gs_qabs&p=&u=#p=ywslJ0HMWn0J

Remember:

On-page should be whitehat, should have content which reads like human: crappy content gets penalized!

Don't judge content by its grammar, spelling mistakes etc but the content should be judged according to the value it gives. If a person will learn something after reading the review then it's great.

Eg:

If you are writing a review:

Write the experience. Don't write the useless feature the product has even if its unique.

Real images work better than product images.

I have seen 25% conversion rates on my review articles with this :p

Offpage can be blackhat, I like blackhat :p faster work can be done and if you're penalized, you can get out of it by disavowing a few links.

If I have missed anything let me know :)

You can ask for questions in the comments...

Please don't PM me.
This is just WOOOW...
Thank you for providing us such a valuable content.
 

guntur9090

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I use the 1st one here, works the same.

I will add it to my testing process though. Will tell you what I find here :)

Then if you want to add guide
you use mysite .com/guide/how-to-make-coofee?
What if the guide is different?
Like mysite .com/guide/how-to-make-coofee
and mysite .com/guide/how-to-play-dota
.
 
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