Easy as fuck: On-Page SEO guide/checklist.

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DJ.Bud

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I wanted to post this as my 1000th post but it's 1006th now... Yup, I forgot.

I have been doing SEO for my sites for 3 years now...

...and I have been testing on-page SEO techniques in different ways, different environments and even for really long tails keywords(single variable test)

I have a few clients that pay around $2k-3k a month for this stuff (yup just on-page)

Here's a check list of what I do for my and my client's on-page + technical SEO:
  • Fast site speed is must (technical stuff), higher the crawling speed higher the rankings(well you should always strive for faster pages than your competitors)
  • Setup Google console for site issues.
  • Setup your canonical url. Check yours by typing " info:site.com " on google.
On page part:

MD and PMD still work!!

but you have to make it into a brand by nap syndication, entity stacking and branded links(which almost 80% people don't do, I would like a service which does this here, it will save a lot of time)
  • H1/title must have exact keyword.
  • Brand name in title tag works really well. Eg: best coffee maker reviews by coffee makers. (Or just use yoast for this)
  • Meta title should have an exact keyword.
  • Meta description doesn't matter much(no great tests till now)
  • H2 must have an exact keyword or longtail related to the main keyword. (never use H2 for useless terms like contact us, about us)
  • H3 should have a partial match keyword or LSI or longtails or trending terms on google... I love to use h3s to explain my content. (Most people use H2 for that, good but why do you want to confuse the Google bot?)
  • H4 for conclusion.
  • I have not tested h5 and h6 ever.
  • Always add the main keyword in first 200 words.
  • Lsi should be added in first 500 and at the last.
  • Outbound links to Wikipedia etc should be at the last(reference maybe), internal links works better when added in first 200 words.
  • Keyword in url is must.
  • Exact keyword in alt tags is must( don't just add: Samsung s9 review as tags, no big no. Write 100 words about it and add the keyword in first 10 words if possible) 1 picture = 1000 words :p but you know ;) 100 works just fine though :)
  • Silo or no silo doesn't matter, but the internal linking should be on point. Trust me when I say that silo helps in proper internal linking, that's why it works so good. Relevancy is transferred with internal links... Plus silo helps in structuring the site, so I recommend it if you have a big site or plan to make an authority site.
  • Content on the site, varies with niches/ type of content etc ( if it's a BMI calucalcul or coupon code, adding 50 words is enough, more content won't give you the ranking boost you need as google knows... And if you're writing a guide to do something then FAQs are must, so these things come to you by observing competition, and by experience)
  • Increase dwell time (backlinko guide)
  • Hyperlink h3s and lists when ever you can helps you score the site links ;)
  • Menus should be exact keywords where ever possible as menu links are crawled a lot.
I think of pages on the internet like a research paper outline:

H1 - Intro

H2 - Subtopic Paragraph

H3 - Sub topic of the subtopic

H4 - Conclustion

Pull up some research papers and see how it is done. I am writing a research paper for my dissertation so I know. Trust me :p

PhD fucking suck... But it has helped me in optimizing my content a lot.

Follow whatever these research papers are doing:

https://scholar.google.co.in/scholar?q=artificial+intelligence+research&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ved=0ahUKEwiyr-P25NXaAhUMqI8KHddcCSIQgQMIJDAA#d=gs_qabs&p=&u=#p=ywslJ0HMWn0J

Remember:

On-page should be whitehat, should have content which reads like human: crappy content gets penalized!

Don't judge content by its grammar, spelling mistakes etc but the content should be judged according to the value it gives. If a person will learn something after reading the review then it's great.

Eg:

If you are writing a review:

Write the experience. Don't write the useless feature the product has even if its unique.

Real images work better than product images.

I have seen 25% conversion rates on my review articles with this :p

Offpage can be blackhat, I like blackhat :p faster work can be done and if you're penalized, you can get out of it by disavowing a few links.

If I have missed anything let me know :)

You can ask for questions in the comments...

Please don't PM me.
 
Last edited:
Thanks for the share, I will try on one of site pages and see what happens....
 
Thanks for the great share.

If I use SILO structure, is it still necessary to put the keyword in URL?

Let's say, I have my main keyword - "coffee maker reviews".

I will make my URL like - mysite.com/reviews/coffee-maker/

But if I use the keyword on URL it will look like - mysite.com/reviews/coffee-maker-reviews/

isn't it look redundant?
 
Nice guide Op. Especially the header shit. I will try to follow it.
 
About SILO - I got quite better rankings after I changed my link structure to SILO style. It was quite pain in the ass to do it because I had ~250 articles already.

Actually I'm doing almost everything as same as in your guide.

Thanks! :)
 
About SILO - I got quite better rankings after I changed my link structure to SILO style. It was quite pain in the ass to do it because I had ~250 articles already.

Actually I'm doing almost everything as same as in your guide.

Thanks! :)

Do you use the exact match keyword on your URL?

If my main keyword is - "coffee maker reviews". which URL structure should I use?

mysite.com/reviews/coffee-maker/
or,
mysite.com/reviews/coffee-maker-reviews/
 
Do you use the exact match keyword on your URL?

If my main keyword is - "coffee maker reviews". which URL structure should I use?

mysite.com/reviews/coffee-maker/
or,
mysite.com/reviews/coffee-maker-reviews/

I have like this - mysite.com/fridge/reviews/philips-fa34232
 
Thanks for the great share. Bookmarked!!
Glad.

Thanks for the share, I will try on one of site pages and see what happens....
Do let me know as well :)


Thanks for the post, gold.
Gold it is :)
Thank you. Following
Follow all you can...

Nice guide Op. Especially the header shit. I will try to follow it.

Yup this shit works...

;)

great share to the point
;)

Great post!! I am bookmarking it :)
Bookmark it :)

About SILO - I got quite better rankings after I changed my link structure to SILO style. It was quite pain in the ass to do it because I had ~250 articles already.

Actually I'm doing almost everything as same as in your guide.

Thanks! :)

Yup 250 posts needs silo! I even do it for 50 page website. Works af and you know where to link and what ;) and yeah breadcrumbs help with silo as well...

Do you use the exact match keyword on your URL?

If my main keyword is - "coffee maker reviews". which URL structure should I use?

mysite.com/reviews/coffee-maker/
or,
mysite.com/reviews/coffee-maker-reviews/

I use the 1st one here, works the same.

I will add it to my testing process though. Will tell you what I find here :)

Does embedding video helps in ranking?

I really don't know :/

I am testing it right now. I have never seen any ranking changes on my test subjects.

it helps in increasing the dwell time... That's why maybe? But doesn't harm.

Once I test it on 5-6 sites, I will tell you :)
 
Last edited by a moderator:
Very informative. I believe SEO requires a lot of discipline and most beginners do not have the structure/plan to stay self disciplined when it comes to ranking and branding their site. This will serve as a helofuh guide to anyone!
 
Exact keyword in alt tags is must( don't just add: Samsung s9 review as tags, no big no. Write 100 words about it and add the keyword in first 10 words if possible) 1 picture = 1000 words :p but you know ;) 100 works just fine though :)


Mind giving an example of this mate ?
 
Mind giving an example of this mate ?

Why do you need an example? There is already one.

Alt Tag of picture explains the picture. If you have a picture of a car then write: Hypercar Bugatti XYZ 1000 HP with read leather and super nice rims... its not that hard.

I dont know if its really necessary to put there 100 words in, maybe that could appear to be a bit too spammy and suspicious. I only write a few words or sentence. Mainly it was used back in the days when the site did not load that fast so it could display this words.
 
On-page should be whitehat, should have content which reads like human: crappy content gets penalized!

Don't judge content by its grammar, spelling mistakes etc but the content should be judged according to the value it gives. If a person will learn something after reading the review then it's great.

Eg:

If you are writing a review:

Write the experience. Don't write the useless feature the product has even if its unique.

Real images work better than product images.

I have seen 25% conversion rates on my review articles with this :p

I like this part.

In the end, conversion is everything. No matter your site rank or not, if you can't convert to sales, it's useless.
 
I

Offpage can be blackhat, I like blackhat :p faster work can be done and if you're penalized, you can get out of it by disavowing a few links.

If I have missed anything let me know :)

You can ask for questions in the comments...

Please don't PM me.

You say that you like ''Black hat''.

Which kind of black hat you usually make? Guest linking
 
Good refreshment of on-page after a long time :) bookmarked!
 
I wanted to post this as my 1000th post but it's 1006th now... Yup, I forgot.

I have been doing SEO for my sites for 3 years now...

...and I have been testing on-page SEO techniques in different ways, different environments and even for really long tails keywords(single variable test)

I have a few clients that pay around $2k-3k a month for this stuff (yup just on-page)

Here's a check list of what I do for my and my client's on-page + technical SEO:
  • Fast site speed is must (technical stuff), higher the crawling speed higher the rankings(well you should always strive for faster pages than your competitors)
  • Setup Google console for site issues.
  • Setup your canonical url. Check yours by typing " info:site.com " on google.
On page part:

MD and PMD still work!!

but you have to make it into a brand by nap syndication, entity stacking and branded links(which almost 80% people don't do, I would like a service which does this here, it will save a lot of time)
  • H1/title must have exact keyword.
  • Brand name in title tag works really well. Eg: best coffee maker reviews by coffee makers. (Or just use yoast for this)
  • Meta title should have an exact keyword.
  • Meta description doesn't matter much(no great tests till now)
  • H2 must have an exact keyword or longtail related to the main keyword. (never use H2 for useless terms like contact us, about us)
  • H3 should have a partial match keyword or LSI or longtails or trending terms on google... I love to use h3s to explain my content. (Most people use H2 for that, good but why do you want to confuse the Google bot?)
  • H4 for conclusion.
  • I have not tested h5 and h6 ever.
  • Always add the main keyword in first 200 words.
  • Lsi should be added in first 500 and at the last.
  • Outbound links to Wikipedia etc should be at the last(reference maybe), internal links works better when added in first 200 words.
  • Keyword in url is must.
  • Exact keyword in alt tags is must( don't just add: Samsung s9 review as tags, no big no. Write 100 words about it and add the keyword in first 10 words if possible) 1 picture = 1000 words :p but you know ;) 100 works just fine though :)
  • Silo or no silo doesn't matter, but the internal linking should be on point. Trust me when I say that silo helps in proper internal linking, that's why it works so good. Relevancy is transferred with internal links... Plus silo helps in structuring the site, so I recommend it if you have a big site or plan to make an authority site.
  • Content on the site, varies with niches/ type of content etc ( if it's a BMI calucalcul or coupon code, adding 50 words is enough, more content won't give you the ranking boost you need as google knows... And if you're writing a guide to do something then FAQs are must, so these things come to you by observing competition, and by experience)
  • Increase dwell time (backlinko guide)
  • Hyperlink h3s and lists when ever you can helps you score the site links ;)
  • Menus should be exact keywords where ever possible as menu links are crawled a lot.
I think of pages on the internet like a research paper outline:

H1 - Intro

H2 - Subtopic Paragraph

H3 - Sub topic of the subtopic

H4 - Conclustion

Pull up some research papers and see how it is done. I am writing a research paper for my dissertation so I know. Trust me :p

PhD fucking suck... But it has helped me in optimizing my content a lot.

Follow whatever these research papers are doing:

https://scholar.google.co.in/scholar?q=artificial+intelligence+research&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ved=0ahUKEwiyr-P25NXaAhUMqI8KHddcCSIQgQMIJDAA#d=gs_qabs&p=&u=#p=ywslJ0HMWn0J

Remember:

On-page should be whitehat, should have content which reads like human: crappy content gets penalized!

Don't judge content by its grammar, spelling mistakes etc but the content should be judged according to the value it gives. If a person will learn something after reading the review then it's great.

Eg:

If you are writing a review:

Write the experience. Don't write the useless feature the product has even if its unique.

Real images work better than product images.

I have seen 25% conversion rates on my review articles with this :p

Offpage can be blackhat, I like blackhat :p faster work can be done and if you're penalized, you can get out of it by disavowing a few links.

If I have missed anything let me know :)

You can ask for questions in the comments...

Please don't PM me.
This is just WOOOW...
Thank you for providing us such a valuable content.
 
I use the 1st one here, works the same.

I will add it to my testing process though. Will tell you what I find here :)

Then if you want to add guide
you use mysite .com/guide/how-to-make-coofee?
What if the guide is different?
Like mysite .com/guide/how-to-make-coofee
and mysite .com/guide/how-to-play-dota
.
 
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